AI, Data Science & Cloud Certificates from Google, IBM & Meta — 40% Off
One plan covers every Professional Certificate on Coursera. 40% off Coursera Plus Annual.
Unlock All Certificates
Learn the fundamentals of Google Tag Manager (GTM) in this beginner-friendly course. Discover how to install GTM, set up tags, triggers, and variables, and explore advanced tracking techniques. Master the essentials of website analytics management without extensive coding knowledge. Explore topics such as GTM installation on WordPress, implementing your first tags, conversion tracking with GA4, event tracking, and strategies for continued learning in 2024. Access helpful resources including GTM implementation documentation, tag planning spreadsheets, and browser extensions to enhance your learning experience.
