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Google Ads Conversion Tracking Explained

MeasureSchool via YouTube

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Overview

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This tutorial shows how to set up and test Google Ads conversion tracking with Google Tag Manager, from a basic conversion to tracking dynamic values.

Syllabus

- Introduction
- What is a Conversion?
- Creating a Conversion in GAds
- GTM Conversion Tracking Setup
- Testing the GTM Implementation
- Data Layer
- Data Layer Variables
- Setting Up a Tag
- Adding a Trigger
- Conversion Testing
- Outro

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MeasureSchool

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