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Learn how to conduct comprehensive competitor research for Google Ads campaigns using Semrush's Advertising Toolkit in this 14-minute step-by-step tutorial. Discover how to uncover your competitors' keywords, ad copy, landing pages, and budget insights to inform your own advertising strategy. Start by using the Ads History tool to identify which advertisers are bidding on your target keywords and analyze their messaging strategies, calls-to-action, and landing page approaches. Dive deeper into competitor intelligence with the Advertising Research tool to understand budget allocations and keyword-level spending patterns. Master the Ads Launch Assistant feature to streamline your own Google Ads campaign creation process, including account connection, keyword list generation, ad copy creation, targeting adjustments, and campaign launch. Gain practical insights into recurring advertising themes across your competitive landscape and leverage AI-powered tools to optimize your campaign setup and management workflow.
