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Learn to set up and track conversions using key events in Google Analytics 4 through this comprehensive 14-minute tutorial. Master two different configuration methods: creating key events directly within GA4 and setting up custom events through Google Tag Manager to track any website action you choose. Discover how to accurately measure critical website interactions including form submissions, thank you page views, newsletter sign-ups, and purchases. Explore pre-configuring events, assigning values, controlling counting methods, and accessing key event data within GA4 reports. Understand how to leverage up to 30 key events per property to track form completions, purchases, and other high-value interactions while gaining insights to optimize website and marketing performance across different channels, campaigns, and landing pages.
