Embracing Engineering's Place at the Forefront of Business

Watch a 17-minute conference talk exploring how engineering's role has evolved from a back-office support function to a critical business driver. Learn why engineering leaders must actively lead their organizations, particularly in the era of GenAI adoption, by expanding beyond technical expertise into cross-disciplinary areas like marketing, data, operations, and finance. Discover the importance of taking ownership of product impact rather than just code creation, and understand how engineering leaders can identify transformational opportunities while effectively addressing key business challenges in today's technology-driven landscape.