Conversion Tracking with Google Tag Manager and Google Analytics

Master comprehensive conversion tracking techniques through this video tutorial series covering Google Tag Manager and Google Analytics implementation. Explore essential tracking methodologies including Facebook conversion tracking setup, redirect tracking for downloads and email clicks, conversion value measurement, and Meta Facebook Pixel installation. Learn advanced techniques for multi-channel dimension tracking, lead source form tracking with source cookies, and UTMZ cookie alternatives for Universal Analytics. Discover how to configure TikTok events through GTM, implement three critical tracking setups for ThriveCart, and establish GA4 conversion tracking using three straightforward methods. Gain practical skills in setting up robust tracking systems that capture valuable user interaction data across multiple platforms and touchpoints, enabling data-driven decision making for digital marketing campaigns and website optimization.

Syllabus

Conversion Tracking with GTM (with Facebook Conversion Tracking as an example)
Redirect Tracking - How to Use GTM Download Redirects to track Links, Downloads and Email Clicks
How to Track Conversion Values with Google Tag Manager
How to install the new Meta Facebook Pixel with Google Tag Manager for Conversion Tracking
Multi Channel Dimension Tracking with Google Tag Manager and Google Analytics
Lead Source Form Tracking with Google Tag Manager and Source Cookie
_UTMZ Source Cookie Alternative with Google Tag Manager - Universal Analytics
Set Up TikTok Events with GTM
3 Must-Have Tracking Setups for ThriveCart
3 Simple Ways to Track GA4 Conversions