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Ecommerce Tracking Setup with Google Tag Manager

MeasureSchool via YouTube

Overview

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Learn how to implement comprehensive eCommerce tracking using Google Tag Manager in this detailed tutorial series. Master the fundamentals of setting up Google Analytics eCommerce tracking, including proper data layer configuration and conversion tracking setup. Explore advanced tracking scenarios such as GA4 iframe tracking for Bookeo, essential tracking configurations for ThriveCart, and evaluate the new GA4 Shopify connector. Gain practical knowledge for tracking eCommerce activities across different platforms and tools, enabling you to measure and analyze online sales performance effectively through Google Tag Manager implementation.

Syllabus

Google Analytics Ecommerce Tracking with Google Tag Manager (Part 1)
Ecommerce DataLayer Setup for Google Analytics | Part 2
How to setup Ecommerce Conversion Tracking in Google Tag Manager | Part 3
GA4 Iframe Tracking for Bookeo
3 Must-Have Tracking Setups for ThriveCart
I Try the New GA4 Shopify Connector! Does it Suck?

Taught by

MeasureSchool

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