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Explore the intricacies of ad prediction systems in this 28-minute conference talk from EuroPython 2024. Gain insights into the user and algorithm perspectives of these systems, and delve into crucial concepts such as targeting, bidding, ad ranking, click-through rate (CTR), and conversion rate. Discover the process of designing an ad prediction system, including ethical considerations, model selection, offline and online metrics, and scaling and deployment strategies for handling high-volume data and requests. Through case studies and comprehensive explanations, acquire a thorough understanding of the end-to-end development process for ads prediction systems in the context of rapidly advancing AI and online advertising technologies.
