Google Ads for Beginners

In this three-hour project-based course, you will learn how to get started with Google Search Ads and create campaigns designed to reach prospective customers. Using Google Ads, Google’s online advertising platform, you will build a Search campaign for a product or service and explore how targeting, keywords, ads, budgets, and conversion settings work together. By the end of the course, you will be able to create and organise a Google Search campaign, conduct keyword research, develop relevant ads, navigate the Google Ads dashboard, and apply basic campaign optimisation strategies.