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Explore how APIs and generative AI are revolutionizing AWS Partner co-selling in this 44-minute conference talk from AWS re:Invent 2025. Learn practical implementations that automate deal registration, accelerate Partner-AWS alignment, and enable real-time incentive distribution through data-driven approaches. Discover how partners are leveraging these technologies to shorten sales cycles and improve win rates in their collaborative selling efforts with AWS. Gain actionable strategies for implementing API-driven workflows and AI-powered insights that maximize co-sell effectiveness and profitability, transforming traditional partner relationships into streamlined growth engines powered by automation and intelligent data analysis.
