Account for the Irrational - Designing Engaging App Experiences

Discover how to leverage behavioral science and consumer psychology to create more engaging app experiences in this 25-minute conference talk from Playtime San Francisco 2017. Explore applied insights presented by Evelyn Gosnell, Lead Behavioral Researcher at Irrational Labs, as she delves into topics such as user behavior influences, notification strategies, unintended consequences, and aligning intentions. Learn about the impact of stress and frustration on user experience, the reasons behind app uninstallations, and the importance of sustainable practices in the industry. Gain valuable knowledge on metrics, customer lifetime value, and building trust in digital products. Examine real-world examples from companies like Facebook, Mango Health, United Airlines, and LinkedIn to understand how behavioral science principles can be applied to app design and development.