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A Nutraceuticals Start-up: Case Study of Zydus Wellness

NPTEL-NOC IITM via YouTube

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This lecture explores the case study of Zydus Wellness, examining its evolution, strategic roadmap, and marketing approaches in the nutraceuticals industry. Learn about segmentation, targeting and positioning strategies, comprehensive industry analysis, and strategic marketing principles. Discover the 4C framework in digital media, analyze strategic acquisitions, and understand penetration strategies that have contributed to the company's success in the nutraceuticals market.

Syllabus

A Nutraceuticals Start-up

Taught by

NPTEL-NOC IITM

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