Creating a Differential Competitive Advantage -Jagdish Sheth

Overview

This is a master class in gaining a competitive marketing advantage. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through proven strategies and practical steps for implementing technology, segmentation, differentiation, and positioning into your marketing plan. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your brand and set your business apart from the competition.

Syllabus

Course 1: Branding for Differential Advantage with Jagdish Sheth
Course 2: Segmenting the Market with Jagdish Sheth
Course 3: Creating Global Brands with Jagdish Sheth
Course 4: How Technology Will Shape Marketing with Jagdish Sheth

Courses

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7 hours 1 minute
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This course explains how digital technology is transforming marketing. It focuses on how technology will enable salespeople from selling products to becoming trusted advisors for customers, especially in financial and health services. Technology will also impact all 4 P’s of Marketing from product, promotion, price, and distribution, especially with the rise of e-commerce. For example, pricing will become more dynamic in a real-time basis based on demand and supply, and we will switch to digital advertising from print and television advertising.