Overview
Upon successful completion of this course, you are expected to acquire basic competence in international business communication:
l Reading professional literatures without barriers caused by the lack of vocabulary;
l Conversing with others on marketing-related topics in English;
l Presenting business topics in English;
l Writing on marketing-related topics in English.
Features
l The course is with English as a medium of instruction (EMI).
l It provides systematic and comprehensive knowledge of marketing.
l It helps promote the English proficiency of business students.
l It also helps English majors acquire business knowledge.
l All lectures are with clear and concise instructions, subtitles (optional), and adjustable playback speed.
Who are this course for?
This online course is ideal for those:
who want to learn basic marketing knowledge in English;
who study business-related majors in a EMI context；
who are in a workplace where English is required for communication on marketing and other business topics.
Tips for effectively learning this course
l Lecture videos can be used to:
· practice listening skills (by switching off English subtitles)
· practice translating or interpreting (by switching on Chinese subtitles)
· practice public speaking skills (by shadowing the instructors’lecturing)
l Glossaries can be used to build your vocabulary.
l Authentic reading materials can be used to obtain professional knowledge.
l Dictation exercises can be used to practice your listening comprehension.
