Facebook Marketing

Overview

Build the ability to plan, launch, and oversee effective Facebook advertising campaigns in a self-paced format. This course covers audience targeting, conversion tracking, and essential tools such as Meta Ads Manager, Meta Business Manager, and the Facebook Pixel, while also exploring how algorithms, content engagement, and Shopify integration affect campaign results.

Syllabus

Section 1

Introduction to Facebook

Introduction to Facebook
History of Facebook
Understanding the Facebook algorithm
Creating a Business Page

Facebook Business Page

Facebook Business features overview and settings
Business page management and admin access
Establishing a visual voice
Leveraging your About description for your business

Section 2

Introduction to Meta Business Manager

Setting up and accessing the Meta Business Manager
Overview of the Meta Business Manager and its capabilities
Navigating the Meta Business Manager interface
Tools and features overview

Leveraging Meta Business for Engagement

Utilizing the Meta Business Manager's targeting options to reach the right audience
Analyzing performance data and tracking metrics
Using benchmarking to research your competition
Scheduling your content and leveraging important dates