AI for Business

Session 1: Course Introduction & AI Fundamentals

• Understand the evolution and scope of artificial intelligence in business.
• Define generative AI, large language models (LLMs), and their core components (pre-training, transformers, context windows).
• Compare traditional automation (e.g., calculators) versus generative systems.
• Discuss AI opportunities and risks (creativity empowerment, hallucinations, ethical considerations).

Session 2: Getting Started with ChatGPT

• Set up and compare free vs. paid ChatGPT accounts (features, context limits, model versions).
• Navigate the ChatGPT interface—chat threads, model selection, history.
• Explore basic conversational workflows: asking questions, iterative follow-ups, renaming chats.
• Discuss compute demands, service availability, and when login is required.

Session 3: Prompt Engineering & Best Practices in ChatGPT

• Craft clear, context-rich prompts to guide responses.
• Use system messages and role-playing to shape tone and output.
• Leverage examples, constraints, and step-by-step prompts for precise results.
• Recognize and mitigate AI “hallucinations” through verification and feedback loops.

Session 4: Advanced ChatGPT Features & Business Use Cases

• Work with ChatGPT’s memory and context limits for multi-turn workflows.
• Incorporate browsing, file uploads, and external data (where available).
• Automate common business tasks: summarizing documents, drafting emails, generating ideas.
• Integrate ChatGPT outputs into existing tools and processes.