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Udemy

Master in Digital, Internet and Social Media Marketing

via Udemy

Overview

Digital Marketing for Beginners: Learn SEO, Social Media & Performance Marketing Step-by-Step + Free Internship

What you'll learn:
  • Understand digital marketing fundamentals and how SEO, social media, ads and analytics work together to drive growth
  • Learn SEO step-by-step to improve website visibility, rankings, traffic and conversions without technical complexity
  • Build and manage social media marketing on Instagram and Facebook to grow reach, engagement and brand presence
  • Plan, launch and optimize Meta Ads and Google Ads for performance, leads, sales and ROI
  • Learn performance marketing basics including funnels, experiments, conversion testing and budget optimization
  • Analyze digital marketing performance using metrics, dashboards and insights to improve results continuously
  • Design, execute and measure end-to-end digital campaigns from planning to optimization
  • Gain hands-on experience through real-world assignments and a guided remote internship with certificate
  • Collaborate with internal teams, agencies and vendors to manage digital marketing execution professionally
  • Build confidence to start or grow your career in digital marketing as a beginner with practical, job-ready skills

Do you want to start or grow a successful career in Digital, Internet, and Social Media Marketing, even if you are a beginner?

This course is designed to help you learn digital marketing step by step, with clear explanations, practical frameworks, real examples, and hands-on application—without jargon or overwhelm.

What makes this course different?

You will not only learn digital marketing concepts deeply, but you will also apply them practically using proven tools, techniques, processes, and methodologies used in real businesses.

And most importantly…

You get the opportunity to skill yourself through an 8-week Digital Marketing Internship, apply what you learn, and earn an Internship Completion Certificate from Enrichmentors after successful completion.

What you can expect from this course

  • Beginner-friendly explanations covering SEO, Social Media Marketing, Paid Ads, Analytics, and Performance Marketing

  • Clear step-by-step guidance, from fundamentals to execution

  • Practical frameworks, charts, quizzes, and real-world examples

  • Structured learning that builds confidence gradually

  • Hands-on application through assignments and internship experience

You can preview multiple lectures from every section to evaluate the teaching style and content quality before enrolling.

Learn from real business experience

I began my formal management education at IIM Bangalore and have been building and marketing businesses digitally since 2007.

What I share in this course is not theory alone, but nearly four decades of real business learning, distilled into simple, practical digital marketing knowledge you can actually use.

Who this course is for

  • Beginners who want a strong foundation in digital marketing

  • Students and freshers exploring a career in marketing

  • Working professionals looking to upskill or transition

  • Business owners who want to build online presence and drive growth

  • Anyone who wants to understand how digital marketing works in practice

What students are saying

Students consistently describe this course as:

  • “A perfect launching pad for beginners”

  • “Very systematic and easy to understand”

  • “Comprehensive, structured, and practical”

  • “Confidence-building and insightful”

  • “One of the best places to start a digital marketing career”

Risk-free learning

  • Preview lectures before enrolling

  • 30-day Udemy Money-Back Guarantee

  • Occasional free enrollment coupons for other courses (subject to availability)

If you feel the course can be improved to better meet your expectations, you are encouraged to message with suggestions—continuous improvement matters here.

Take the first step

Preview the lectures, experience the teaching approach, and decide for yourself.

If you like what you see, enroll and start building real digital marketing skills.
If not, Udemy’s 30-day money-back guarantee ensures zero risk.

Build confidence. Build skills. Build your future with Digital Marketing.

Syllabus

  • Introduction
  • Overview
  • Digital Marketing Performance Analysis
  • End to End Customer Experience Evaluation
  • Trends and Insights Identification
  • Emerging Technologies Evaluation
  • Thought Leadership
  • Advertising Campaigns Planning
  • Creative Growth Strategies Development
  • Experiments Planning & Conversion Testing
  • Digital Advertising Execution
  • Designing, building, and maintaining social media presence
  • Internal Team Collaboration
  • Performance and Spends Optimization
  • Experiments Execution
  • User Funnel Optimization
  • Collaboration with agencies and other vendor partners
  • Digital Campaigns Performance Measurement
  • Experiments and Conversion Test Measurement
  • Critical Conversion and Drop Off Points Identification
  • Summary
  • Related Resources
  • More Strategies for Excellence in Digital, Internet and Social Media Marketing

Taught by

Arun Singhal B-Tech, MBA (IIM-B),Unilever, J&J, Danone, IIMU, Cello

Reviews

4.1 rating at Udemy based on 493 ratings

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