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DIGITAL DESIGNING

via SWAYAM Plus

Overview

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This 60-hour instructor-led program in Digital Designing covers everything from the fundamentals of design to the professional practices followed in the design industry. The course focuses on both vector and raster graphics, aligned with real-world industry workflows. Students will gain hands-on knowledge in communication design, publication design, packaging design, logo design, UX/UI design, and more, preparing them for practical design scenarios.

Intended audience

Digital designer, graphic designer, brand identity designer, advt designer, print designer, photo editor, ux/ui designer

Prerequisites

  • 12th& above

Assessment & certification

  • Assessment fee: Included — no extra fee
  • Assessment mode: Online
  • Assessment type: MCQ, Project-Based
  • Assessment provider: Toonz Animation India
  • Certificate provider: SWAYAM Plus and Toonz Animation India

NCrF level: 6 (NCrF credit-eligible)

Syllabus

  • Week 1: Module 1: Fundamentals of Design (10 Hours)
  • Week 2: Introduction to Graphic Design and Visual Communication
  • Week 3: Elements of Design: Line, Shape, Form, Texture, Space, and Value
  • Week 4: Principles of Design: Balance, Contrast, Emphasis, Rhythm, Proportion, Unity
  • Week 5: Color Theory: Psychology, Harmony, and Application
  • Week 6: Typography: Anatomy of Type, Font Selection, and Hierarchy
  • Week 7: Module 2: Design Thinking & Creative Process (8 Hours)
  • Week 8: Understanding the Design Thinking Framework
  • Week 9: Research, Empathy Mapping, and Problem Definition
  • Week 10: Ideation Techniques and Concept Development
  • Week 11: Prototyping and Feedback Loops
  • Week 12: Storyboarding and Mood Boards for Design Concepts
  • Week 13: Module 3: Communication Design (10 Hours)
  • Week 14: Fundamentals of Visual Communication
  • Week 15: Understanding Target Audience and Message Framing
  • Week 16: Information Design and Visual Hierarchy
  • Week 17: Graphic Narratives: Storytelling through Design
  • Week 18: Layouts for Print and Digital Media
  • Week 19: Module 4: Brand Design (10 Hours)
  • Week 20: Introduction to Branding and Brand Identity Systems
  • Week 21: Logo Design and Symbolism
  • Week 22: Brand Color Palettes, Typography, and Visual Language
  • Week 23: Creating Brand Guidelines and Mockups
  • Week 24: Case Studies of Successful Brand Identities
  • Week 25: Module 5: Publication Design (10 Hours)
  • Week 26: Layout Design for Magazines, Brochures, and Books
  • Week 27: Grids, Margins, and Alignment
  • Week 28: Typography for Long-form Content
  • Week 29: Use of Imagery and Illustrations
  • Week 30: Preparing Files for Print and Digital Distribution
  • Week 31: Module 6: Designing for Digital Marketing (10 Hours)
  • Week 32: Visual Design for Social Media, Web, and Mobile Platforms
  • Week 33: Understanding Formats and Dimensions for Digital Ads
  • Week 34: Designing Engaging Banners, Thumbnails, and Posts
  • Week 35: Introduction to Motion Graphics for Digital Campaigns
  • Week 36: Optimizing Visuals for SEO and User Engagement
  • Week 37: Final Project (2 Hours)
  • Week 38: Capstone Project: Develop a complete brand communication package, including logo, brand guide, social media creatives, and publication layout.
  • Week 39: Presentation and Peer Review

Taught by

Shemin Sha, Ramesh P K, Vinod A S

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