Marketing Engineering for Engineers

This course equips engineers with the missing link in innovation — the ability to design not only for feasibility, but also for the market. It bridges classroom learning with startup and industry success.This course integrates engineering design with marketing strategy to help engineers create market-ready innovations. Unlike conventional marketing, which begins after product development, Marketing Engineering teaches how to embed customer needs, pricing, branding, and go-to-market strategies into the design process from the start. Learners will explore frameworks such as QFD, conjoint analysis, and prototyping while analyzing case studies of global and Indian innovators. The course will be useful for engineers, entrepreneurs, and product managers who aim to bridge technical feasibility with customer desirability.Course Highlights:Gives engineering students managerial exposure and bridges the gap between B.Tech and MBA/entrepreneurship.Prepares engineers for roles in product management, sales engineering, and innovation teams.Closely aligns with NEP 2020 and fills a unique interdisciplinary gap.Uses analytical tools like QFD, conjoint analysis, prototyping, making it interdisciplinary and practice-driven.