Advance Your Video Ads Expertise

Explore advanced Video ads topics to further your knowledge of Google Ads solutions and strategies. Learn more about using Reach Planner for Video and TV campaigns, YouTube's approach to responsibility, and Video action campaign best practices. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.

Syllabus

Pre-Self-Assessment: Answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.

Pre-Self-Assessment

Improve Your Media Plans in Reach Planner: Plan your Video ads campaigns using Google Ads Reach Planner to help you achieve your awareness marketing objectives. This tool is designed to accurately plan for reach-based Video campaigns across YouTube and video partners sites and apps.

Understand the Importance of Reach and Frequency
Plan Awareness Video Campaigns with Reach Planner
Forecast and Plan TV with YouTube in Reach Planner
Set Up Campaigns Based on Reach Planner Forecasts

Drive Performance with Video Action Campaigns: Discover the best practices for creating and managing Video action campaigns to help you achieve your performance goals.

Optimize the Performance of Video Action Campaigns on YouTube

Explore YouTube's Approach to Brand Safety and Brand Suitability: Discover how YouTube fosters an open platform that our community can rely on and a safe and suitable environment for brands to advertise within.

Discover Brand Safety and Brand Suitability on YouTube

Post-Self Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.