- Understand how YouTube's value for creators, users and advertisers can drive brand performance
- Understand how to leverage YouTube audiences to deliver more relevant ads to your consumers at every stage of their journey
- Develop a strategy that effectively uses YouTube video formats to grow awareness, increase consideration, and drive action
- Incorporate creative strategies for telling effective brand stories on YouTube to capture your audience's attention
- Use YouTube to drive direct response
Overview
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Showcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale.By earning the Google Ads Video Certification, Google recognizes your ability to:
Syllabus
Prepare for the certification (Optional)Note: This assessment is optional but will help prepare you for the certification. Check your understanding of key concepts tested in the certification.
- Knowledge Check Assessment
- Google Ads Video Assessment (Required)
- Discover the Value of YouTube
- Connect with Your Audience on YouTube
- Know Video Ad Formats
- Explore Creative Essentials for YouTube
- Understand YouTube for Action
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The Google Ads Video Certification is a must-have for video marketers. It covers YouTube and Google Video advertising, from targeting to performance measurement. Whether you’re a newbie or a seasoned pro, this certification boosts your video ad game. Plus, it’s free! 🎥🚀