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SAP Learning

Exploring SAP Customer Data Platform Essentials

via SAP Learning

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Overview

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This course will guide you through the foundations of SAP Customer Data Platform and help you evaluate the functionalities for your implementation scenarios.

Syllabus

  • Getting Started With SAP Customer Data Platform
    • Introducing Customer Data
    • Introducing Customer Data Platform
    • Discovering the 3 Core Pillars of SAP Customer Data Platform
    • Discovering SAP Customer Data Platform Terms And Definitions
    • Getting Started With SAP Customer Data Platform
  • Discovering the SAP Customer Data Platform Execution Flow and Use Case
    • Navigating the SAP Customer Data Platform Console
    • Discovering Typical Use Cases
    • How Does SAP Customer Data Platform Enhance Customer Engagement?
    • Discovering the SAP Customer Data Platform Execution Flow and Use Case
  • Defining Identity Resolution
    • Getting to Know the Customer Profile
    • Setting Up Identity Resolution
    • Defining Identity Resolution
  • Executing CDP Data Ingestion
    • Using the Customer Schema
    • Discovering Privacy and Trust Mechanisms
    • Using the Application Library
    • Configuring Events Setup
    • Executing CDP Data Ingestion
  • Creating Data Insights
    • Creating Activity Indicators
    • Creating Segments
    • Defining Customer Explorations
    • Comparing Customer Dashboards
    • Creating Data Insights
  • Managing Engagement and Activation
    • Creating Actions
    • Creating Audiences
    • Managing Engagement and Activation
  • Designing Journeys and Flows
    • Creating CX Flows
    • Creating CX Journeys and Milestones
    • Designing Journeys and Flows

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