This course will guide you through the foundations of SAP Customer Data Platform and help you evaluate the functionalities for your implementation scenarios.
Overview
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Syllabus
- Getting Started With SAP Customer Data Platform
- Introducing Customer Data
- Introducing Customer Data Platform
- Discovering the 3 Core Pillars of SAP Customer Data Platform
- Discovering SAP Customer Data Platform Terms And Definitions
- Getting Started With SAP Customer Data Platform
- Discovering the SAP Customer Data Platform Execution Flow and Use Case
- Navigating the SAP Customer Data Platform Console
- Discovering Typical Use Cases
- How Does SAP Customer Data Platform Enhance Customer Engagement?
- Discovering the SAP Customer Data Platform Execution Flow and Use Case
- Defining Identity Resolution
- Getting to Know the Customer Profile
- Setting Up Identity Resolution
- Defining Identity Resolution
- Executing CDP Data Ingestion
- Using the Customer Schema
- Discovering Privacy and Trust Mechanisms
- Using the Application Library
- Configuring Events Setup
- Executing CDP Data Ingestion
- Creating Data Insights
- Creating Activity Indicators
- Creating Segments
- Defining Customer Explorations
- Comparing Customer Dashboards
- Creating Data Insights
- Managing Engagement and Activation
- Creating Actions
- Creating Audiences
- Managing Engagement and Activation
- Designing Journeys and Flows
- Creating CX Flows
- Creating CX Journeys and Milestones
- Designing Journeys and Flows