Attract, engage, and delight. Each piece of the inbound methodology comes together to spin your business's flywheel. Nurturing your customers—and potential customers—will help you and your business continue to grow. Learn how to build a segmentation strategy for your business, develop high-performing emails, and continue to nurture with HubSpot automation.

Syllabus

Understanding Lead Nurturing

Understanding the fundamentals of lead nurturing will help you build long-lasting relationships with your customers. The purpose of a lead nurturing strategy is to help your company create meaningful relationships with people at any point in their journey with you. And the first step is to understand the buyer's journey and the types of content you need to offer in each stage. In this lesson, you’ll learn how to create a vision for your marketing actions, how to send the right content to your contacts, and how to set the foundation for long-lasting, successful relationships.

Creating a Contact Management and Segmentation Strategy

To provide value to your contacts, you need to understand their needs. To grow your business, you need a strategy that helps you be as productive as possible. Learn how to create a contact management and segmentation strategy that's designed to help you send contextual content in emails and create conversations that people want to engage with. That is the power of bringing contact management and segmentation together.

Understanding Segmentation in HubSpot

Creating a segmentation and contact management strategy can help you create and organize the relationships your business is developing with people. In this lesson, you'll learn why segmentation is important and how to set up segmentation in HubSpot using the lists tool.

Creating a High-Performing Email

Sending email, checking email, and drafting email has become as much a part of our day-to-day lives as getting up and going to work. And email is going to continue to play an important role in both our professional and personal lives. Creating emails that engage your contacts and help you grow your business is a key piece of your overall email marketing strategy. In this lesson, you'll learn the elements of a high-performing email and what you can do to implement them in your business.

Understanding Email in HubSpot

By focusing on contact data and segmentation, you can create emails that fuel your inbound marketing strategy with contextual information. In this lesson, you'll learn the part email marketing plays in an inbound strategy and how to get started with email marketing in HubSpot.

Understanding Workflows in HubSpot

Marketing automation technology can make tasks simpler and easier and help you deliver content to your leads and customers at the right time. In this lesson, you'll learn about the importance of automation and how to get started using workflows, the automation tool in HubSpot.