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Using HubSpot's Free Marketing Tools

HubSpot via HubSpot Academy

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Overview

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Learn how to start, nurture, and manage relationships with your leads, prospects, and customers with the HubSpot CRM and free marketing tools.

Syllabus

Setting Up Your HubSpot Account

One of the first important steps toward getting started inside HubSpot is taking the time to set up your account’s settings. Learn the fundamentals of getting your HubSpot account set up for success.

Managing Your Contacts With the HubSpot CRM

Your CRM holds the information you need With the HubSpot CRM, you can manage every relationship your business has with people. It holds the foundational information you rely on to create personalized experiences for your contacts in a scalable way for your business. In this lesson, you'll learn how the use HubSpot free CRM to grow your business.

Capturing Your Leads with HubSpot Free Tools

Conversions can act as health checks that let you know if your marketing strategies are working as well as expected. In this lesson, learn how to connect your ads account so that you can start advertising and bringing leads to your website. Then, learn how to create forms so that you can start capturing their information once they land there.

Lead Nurturing with HubSpot Free Email

By focusing on contact data and segmentation, you can create emails that fuel your inbound marketing strategy with contextual information. In this lesson, you'll learn how email marketing fits into an inbound strategy and how to get started with email marketing with HubSpot free email.

Creating Free Landing Pages With HubSpot

A great landing page is the centerpiece of a successful marketing campaign. It's where you drive traffic, make your offer, and convert visitors into leads. In this lesson, you'll learn how to create, edit, and publish a landing using HubSpot's free marketing tools.

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