What you'll learn:
- Work confidently with the HubSpot CRM as a marketing professional
- Capture leads using forms, landing pages, and lead generation tools
- Create and send marketing emails using HubSpot's email editor
- Organize and segment contacts using lists and CRM properties
- Publish website pages and blog posts using HubSpot Content Hub
- Track website visitors using the HubSpot tracking code
- Understand how contacts move through the marketing funnel in HubSpot
- Analyze marketing performance using HubSpot reports and dashboards
- Run A/B tests and optimize marketing assets inside HubSpot
- Understand which HubSpot features are available in the free vs paid plans
HubSpot for Marketing Professionals & Teams is a practical, hands-on course designed to help marketers use HubSpot confidently to plan, execute, and measure their marketing activities.
This course is ideal if you are a marketing professional, marketing manager, freelancer, or business owner who wants to understand how marketing teams actually use HubSpot in practice.
You’ll learn how to manage contacts in the CRM, capture leads with forms and landing pages, send marketing emails, publish content, run campaigns, and analyze marketing performance — all inside HubSpot.
All lessons are based on the latest HubSpot interface and features (2026) and include practical examples that you can follow along with in your own HubSpot account.
Some sections cover paid HubSpot features, but everything is explained clearly so you understand:
what’s available in a free HubSpot account
what requires a paid Marketing Hub subscription
and when it actually makes sense to upgrade
The course also includes an optional section covering HubSpot CRM fundamentals, which explains how contacts, companies, and properties work. If you are already familiar with CRM basics, you can skip this section.
By the end of this course, you will be able to:
Work confidently with the HubSpot CRM as a marketer
Understand how contacts and companies are stored in the CRM
Work with standard and custom properties
Organize contacts using lists and segmentation
Track website visitors using the HubSpot tracking code
Capture leads and build your contact database
Create forms to collect leads directly into the CRM
Build high-converting landing pages using HubSpot
Understand how lead capture connects to your marketing funnel
Create and send marketing emails
Design marketing emails using HubSpot’s drag-and-drop editor
Manage marketing contact status correctly
Send campaigns and understand email performance metrics
Publish and manage marketing content
Create website pages using HubSpot’s Content Hub
Build and manage a company blog
Understand how HubSpot supports SEO optimization
Run campaigns and engage your audience
Manage social media publishing inside HubSpot
Create ads and chat experiences
Understand how different channels connect inside HubSpot campaigns
Analyze marketing performance
Track marketing performance using HubSpot analytics
Understand how contacts move through the marketing funnel
Work with reports to evaluate campaign results
Explore advanced HubSpot marketing features
Run A/B tests on landing pages
Work with custom reports and marketing dashboards
Understand how advanced HubSpot features support marketing teams
You do not need a paid HubSpot account to follow this course. A free HubSpot account is enough to complete the core lessons, and we’ll create one together if needed.
Paid features are clearly marked throughout the course so you can skip or explore them depending on your access level.
About the instructor
I’m a certified HubSpot consultant and trainer, working with companies worldwide since 2018. I help marketing teams and businesses set up HubSpot correctly, adopt it confidently, and use it as a practical marketing platform — not just another tool in their tech stack.
Here’s what one of my students said:
“I just completed the course — and my only reaction is: WOW! Super valuable for entrepreneurs, consultants, and small businesses. Thalita managed to transfer her rich knowledge in a meticulous and easy-to-follow way. I honestly never knew the actual possibilities of the HubSpot platform and now I finally do!”
— Tamara Biljman, Content Strategist
You can find more testimonials on my website. I take pride in supporting my students throughout the learning journey, and you’re always welcome to ask questions during the course.
— Thalita
Disclaimer
HubSpot for Marketing Professionals is an independently developed course by Thalita Milan and has not been created, endorsed, or verified by HubSpot, Inc. HubSpot, Inc. has no liability related to this course.
