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Nielsen Norman Group

UX Maturity: Elevating Organizational UX Practices

via Nielsen Norman Group

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Overview

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Identify, strengthen, and sustain UX maturity at any stage to create resilient, user-centered organizations. Discover opportunities to improve your organization’s UX maturity. Make meaningful and visible UX maturity improvements. Sustain and evolve UX maturity over time.

Syllabus

Course Curriculum

What is UX Maturity and Why Does it Matter? (7 Lessons, 72 min)

  • Course Overview & Downloads
  • What is UX Maturity and Why is it Hard to Measure?
  • Introducing the NNGroup UX Maturity Model
  • Strategy (Factor 1)
  • Culture (Factor 2)
  • Process (Factor 3)
  • Outcomes (Factor 4)

Stage 1 (Absent) (3 Lessons, 43 min)

  • Stage 1 (Absent): What it Looks Like
  • Stage 1 (Absent): Barriers and Opportunities
  • Stage 1 (Absent): Strategies for Advancing Upward

Stage 2 (Limited) (3 Lessons, 42 min)

  • Stage 2 (Limited): What it Looks Like
  • Stage 2 (Limited): Barriers and Opportunities
  • Stage 2 (Limited): Strategies for Advancing Upward

Stage 3 (Emergent) (3 Lessons, 47 min)

  • Stage 3 (Emergent): What it Looks Like
  • Stage 3 (Emergent): Barriers and Opportunities
  • Stage 3 (Emergent): Strategies for Advancing Upward

Stage 4 (Structured) (3 Lessons, 41 min)

  • Stage 4 (Structured): What it Looks Like
  • Stage 4 (Structured): Barriers and Opportunities
  • Stage 4 (Structured): Strategies for Advancing Upward

Stage 5 (Integrated) (3 Lessons, 46 min)

  • Stage 5 (Integrated): What it Looks Like
  • Stage 5 (Integrated): Barriers and Opportunities
  • Stage 5 (Integrated): Strategies for Sustaining Momentum

Stage 6 (User-Driven) (3 Lessons, 45 min)

  • Stage 6 (User-Driven): What it Looks Like
  • Stage 6 (User-Driven): Lessons from User-Driven Organizations
  • Stage 6 (User-Driven): Sustaining User-Driven Status

Moving Forward with UX Maturity (4 Lessons, 44 min)

  • How to Use the UX Maturity Model in Practice
  • How to Talk About UX Maturity With Others
  • Why UX Maturity Is Worth Investing In
  • Where to Go From Here

Taught by

Kate Kaplan

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