UX Design with AI

via Coursera

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Provider

Coursera
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

7 weeks, 3 hours a week
Sessions

Self-Paced
Level

Beginner
Subtitles

English

Found in

Part of

Applied AI for UX and Web Design

Overview

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UX Design with AI teaches learners how to create intuitive, user-centered digital experiences by combining proven UX design methodologies with AI-powered design tools and workflows. Through hands-on projects and realistic design challenges, learners develop practical skills in user research, information architecture, wireframing, prototyping, usability testing, accessibility, and visual interface design while learning how AI can enhance each stage of the design process. Throughout the course, learners apply user-centered design principles to understand user needs, generate ideas, evaluate design solutions, and improve digital experiences. They also explore how AI can accelerate research, support ideation, refine designs, and streamline UX workflows while maintaining thoughtful, human-centered decision-making. By the end of the course, learners will have completed a portfolio-ready design project, gained experience applying industry-standard UX methodologies, and developed the confidence to integrate AI into modern design workflows.

Syllabus

What is UX and UI design?
- Every digital product you use is shaped by decisions about both how it works and how it looks. In this module, you'll explore the distinct roles of user experience (UX) and user interface (UI) design, discover how they work together to create intuitive digital experiences, and examine the unique contributions each discipline makes throughout the design process. Through interactive AI activities, you'll identify UX and UI principles in real-world products and begin developing the critical eye needed to evaluate effective digital design. As you work through the module, pay attention to how thoughtful design decisions influence the way people interact with technology, often without them even realizing it. Module Objective: Describe the fundamental concepts and differences between UX and UI design.
User-centered design
- Great user experiences begin with understanding the people you're designing for. In this module, you'll explore the principles of user-centered design and discover how user needs, behaviors, usability, and accessibility influence thoughtful design decisions. Through interactive AI activities, you'll practice evaluating designs and applying user-centered thinking to create experiences that are both effective and inclusive. Whenever you're faced with a design decision, start by asking what problem the user is trying to solve. Keeping the user's goals at the center of the process leads to more meaningful and successful design solutions. Module Objective: Learn foundations of user-centered design and how it leads to beneficial design decisions.
User research and insights
- The best design decisions begin with understanding real users. In this module, you'll explore the research methods UX professionals use to gather meaningful insights, including interviews, surveys, observation, and data analysis. You'll learn how to plan effective research, collect information ethically, and transform research findings into actionable insights that guide user-centered design. As you explore each research method, remember that no single technique tells the whole story. The strongest design decisions are built by combining multiple sources of evidence to develop a deeper understanding of user needs. Module Objective: Apply qualitative and quantitative research methods to user data to inform UX design decisions.
User research fundamentals
- Effective user research provides the evidence needed to make confident design decisions. In this module, you'll explore the core principles of user research, examine qualitative and quantitative research methods, and discover how thoughtful research planning supports reliable, ethical, and actionable findings. Through interactive AI activities, you'll practice selecting research approaches that align with different design goals and user needs. Before choosing a research method, take time to define the question you're trying to answer. A well-defined research objective is the foundation of every successful user research study. Module Objective: Describe the core principles and purpose of user research.
Leveraging user analytics for insights
- User research creates value only when its findings can be transformed into clear, actionable insights. In this module, you'll explore techniques for organizing and synthesizing qualitative and quantitative research, including affinity mapping, personas, journey maps, and stakeholder presentations. You'll learn how to identify meaningful patterns, prioritize key findings, and communicate research in ways that support informed design decisions. As you review research data, look beyond individual observations and focus on the patterns that emerge. The strongest insights often come from recognizing connections that aren't obvious at first glance. Module Objective: Apply basic analytics tools and techniques to uncover usage patterns that guide evidence-based design decisions.
Synthesizing user research findings
- Research findings have the greatest impact when they are organized into a clear story that others can understand and act on. In this module, you'll explore techniques for synthesizing qualitative and quantitative research, creating affinity maps, developing personas and journey maps, and presenting findings that support user-centered design decisions. You'll learn how to transform complex data into meaningful insights that help stakeholders understand user needs and prioritize design improvements. When communicating research findings, focus on the decisions your audience needs to make. Effective research doesn't just present data; it provides the clarity needed to take action. Module Objective: Integrate qualitative and quantitative research data by organizing, prioritizing, and presenting findings.
Course conclusion and assessment: User research methods
- Throughout this course, you've explored the methods, tools, and techniques UX professionals use to understand users and transform research into meaningful design insights. In this final module, you'll review the key concepts from the course before completing the knowledge check. As you prepare for the assessment, think about how each stage of the research process, from planning and data collection to analysis and synthesis, works together to support informed, user-centered design decisions. Module Objective: Analyze user research methods, analytics, and synthesized findings to inform UX design decisions.