Overview

Unlock job-ready UX/UI design skills and experience in UX research and information architecture (IA). This course helps aspiring design professionals and web developers gain the in-demand UX research and IA skills to design user-centered digital products. During the course, you’ll build a solid foundation in UX research and learn how it fits into the digital product lifecycle. You’ll explore UX research methods and apply them to conducting user interviews and surveys using Google Docs and Google Forms. You’ll learn to transform user data into actionable insights using affinity mapping. Plus, you’ll analyze data to create user personas and use a prioritization matrix to turn user needs into features. Additionally, you’ll explore IA—a pillar of building efficient navigation and content organization—using card sorting and tree testing. Then, you’ll apply all your new skills in a final project, a great real-world-inspired scenario that showcases your experience of implementing UX research and IA that you can highlight in interviews. If you’re keen to add practical experience in UX research and IA to your portfolio that employers look for, enroll today!

Syllabus

Foundations of UX Research

In this module, you will build a strong foundation in user experience (UX) research by defining what it is and why it matters. You will explore how UX research aligns with the product lifecycle. You’ll also explore both qualitative and quantitative research methods. You’ll learn how to conduct effective UX research interviews, designing surveys using Google Forms. Through hands-on labs, you’ll practice choosing the right methods for different situations and surveys for designing user drop-off.

From Research to Insights

In this module, you will organize qualitative research data into meaningful insights by first organizing user quotes and observations through affinity mapping. From these clusters, you will identify patterns and use them to build realistic user personas that reflect actual behaviors and needs. You’ll also explore how to leverage UX research to add new features in the digital products and how to map users’ requirements with product development strategies using prioritization matrix. Additionally, you’ll describe how to present UX research findings to the stakeholders and write insights for the improvement. Through hands-on labs, you will gain experience transforming unstructured data into structured data by creating personas and prioritize features for drafting actionable insights.

Designing Information Architecture

In this module, you will learn how to design clear, user-friendly information architecture (IA to support intuitive navigation in digital products. You’ll explore key IA concepts and apply them by organizing content using card sorting and validating your structure through tree testing. You'll also design and refine a sitemap based on user feedback to ensure clarity and usability. Through hands-on labs, you’ll gain practical experience creating navigation systems that align with user mental models and support seamless user experiences.

Assessment and Final Project

In this module, you will bring together everything you’ve learned by completing a comprehensive UX case study from research to information architecture. You’ll choose a product idea, such as a finance tracker or bookstore app, and conduct mini UX research, synthesize findings into personas and insights, prioritize features, and design a clear sitemap. By the end of the module, you’ll create a polished slide deck and case study presentation that showcases your UX skills and is ready to include in your professional portfolio.