UX/UI Design Fundamentals: Usability and Visual Principles

Overview

The user interface (UI) design market is growing fast, driven by the increasing demand for digital products that prioritize user experience (UX) (Global Growth Insights). This course offers an in-depth exploration of UX/UI fundamentals, design thinking, user-centered methodologies, interaction principles, and the strategic use of UX animations, enabling learners to craft seamless, visually engaging, and highly functional digital experiences. During the course, you’ll look at key aspects of UX/UI design, how to conduct heuristic evaluations to identify and fix usability issues and use user journey mapping to understand and optimize user flows. You’ll explore A/B testing techniques that help you make data-driven design decisions. Plus, you’ll dive into microinteraction design to create engaging user interactions and learn to build responsive user interfaces that ensures consistency across different devices. Using industry-leading tools like Miro and Figma, you’ll apply your skills through hands-on labs, real-world design challenges, and usability testing frameworks. Then, you’ll complete a project designing a fully interactive UX/UI prototype for a health and fitness app, conduct usability testing, gather feedback, and refine your design to create a polished product, perfect for your portfolio!  If you’re keen to kickstart your UX/UI career with the core UI/UX skills employers are looking for, enroll today!

Syllabus

Introduction to UX/UI and Design Thinking

This module introduces the fundamentals of UX/UI design, differentiating their roles and exploring design thinking as a problem-solving approach. Learners will explore user research methods, heuristic evaluations, competitor analysis, and how to build user personas and empathy maps.

Usability and Interaction Design

This module covers usability heuristics, user testing, and interaction design. Learners will evaluate common UX mistakes, learn usability testing techniques, and implement interaction patterns such as gestures and microinteractions.

Visual Design and Aesthetic Usability

This module delves into the visual elements of UI design, including color psychology, typography, contrast, and grid layouts. Learners will design accessible and visually engaging interfaces by applying visual hierarchy and spacing techniques.

Final Project, Final Exam, and Course Wrap-Up

In this final module, learners will apply their skills to develop a high-fidelity prototype, conduct usability testing, and iterate based on real-world feedback. This module also emphasizes portfolio building to showcase UX/UI expertise.