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Nielsen Norman Group

Survey Design and Execution

via Nielsen Norman Group

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Overview

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Surveys are often misused and poorly designed. Learn when and how to build, conduct, and analyze surveys effectively.

Syllabus

What you will learn

Discover when to use surveys and what they are

  • When should/shouldn’t you use a survey?
  • Myths about surveys
  • Good (and bad) reasons to use surveys in the UX process

Understand the tenets of good survey design

  • Establish goals and create questionnaires that support them
  • What are good questions and how do you fix bad ones
  • Open-ended vs. close-ended questions
  • Avoiding common survey biases
  • Build your questionnaire considering question order and audience

Develop impactful results with your analysis

  • Qualitative analysis methods
  • Reporting and tracking results

Taught by

Rachel Banawa, Maddie Brown, Page Laubheimer

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