SEO Masterclass: Beginner To Advanced Including AI SEO

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Coursera Specialization
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Duration & workload

8 weeks, 3 hours a week

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All the knowledge you need for SEO, even if you are new to SEO. The specialization will introduce you to beginner SEO topics, and quickly show you advanced and cutting-edge SEO techniques that are relevant today. The specialization is always updated with latest SEO techniques and developments.

Syllabus

Course 1: Most Beginner SEO Course Ever - Great For Complete Beginners
Course 2: SEO Keyword Research - First Step In Your SEO Campaign
Course 3: LLM SEO, GEO, AEO: Get Traffic From ChatGPT And Other AI SEO
Course 4: On-Page SEO
Course 5: Google Search Console: #1 SEO Tool To Track SEO
Course 6: 2026 SEO Link Building: #1 SEO Ranking Tactic (Backlinks)
Course 7: 50-Point Website SEO Audit

Courses

0 reviews
3 hours 41 minutes
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SEO can be easy! Choose keywords that are easy to rank for, and bring traffic that converts into customers. I have 20 years of experience doing SEO. In this course, I share the strategies I've perfected over the years to help you be more effective and creative in your keyword research. This course helps you find better (and more) keywords than your competitors. The strategies in this course will prevent you from wasting a tremendous amount of time and money, and get results from your SEO efforts. THIS COURSE SOLVES MANY COMMON PROBLEMS OF MODERN SEO This course gives you: Ways to find new keywords that are easier to rank for Keyword targeting tactics that allow you to get more traffic and jump over stronger competitors Ranking strategies on Google SEO, YouTube and Amazon Advanced keyword strategies used by elite SEO professionals The strategies in this course work. I'll show you results for how I got my paid product ranking on Amazon using these keyword strategies, and how I do Google SEO in order to outsmart many of my competitors. Sign up for this course, and start becoming savvier about your SEO and keyword research strategies, and get you more traffic. Note: In some of the lectures of this course I give case studies with my own products. I am not trying to sell you anything extra. The reason I am showing those case studies is to give you examples that worked, and since I have a deep understanding of exactly what it took to make those products successful with SEO, I use them to give you an insider's view. INSTRUCTOR BACKGROUND I've been doing SEO for 20 years, have coached 1,000+ entrepreneurs in person, taught 800,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you. I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business, and fulfill your dreams. BONUSES INCLUDED * Office hours where I talk to students on a Zoom call, and you can ask me questions live * Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable * Personal invitation to my Facebook community after you complete the course * Be entered to get chosen for my student of the month status and have your business featured RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students. 2) I feel a responsibility to make sure that students get their money's worth from the course. SEMRUSH TOOL The course goes over a number of SEO tools including SEMRush. Some of these tools require you to enter your contact and email information. You don't have to use those tools if you are not comfortable giving out that information. Also, SEMRush is a paid tool, but it does offer a free trial. CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your SEO keyword research expertise and that you have completed a certain number of hours of instruction in SEO keyword research. MONEY-BACK GUARANTEE This SEO keyword research course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. Invest in your future. Enroll now.
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3 hours 28 minutes
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Get authoritative backlinks that will help your website rank higher, bring more high-quality traffic, and generate more sales! Enroll in the course and get great links starting today! Industry research shows that quality links are still the #1 ranking factor in getting your website to rank higher in Google search. Have you tried link building without much success? Or did you hire online consultants or SEO agencies to do your link building who didn't get you great results and possibly used questionable methods to build links? Now all that can be over because I will teach you how to get great and relevant links to point to your website, all on your own. This means that you will save money and won't have to hire anyone to do this in the future, and will be able to do it all on your own. Go ahead and enroll in the course, and let's get you some great links starting today! LINKS, BACKLINK-BUILDING, BACKLINKS? WHICH IS IT These terms mean the same thing in off-page SEO. Also, link-building and linkbuilding are the same things too. There are just multiple ways to refer to them which causes unnecessary confusion. INSTRUCTOR'S EXPERIENCE IN LINK BUILDING I've been doing link building for my websites SEO since 2008. I've been doing link building SEO for clients since 2013. I have been coaching link building since 2014. I have been teaching link building since 2015. I constantly keep up with latest link building industry news and developments so as soon as there is any industry change, shortly after that, this course gets updated to reflect that. GENERAL INSTRUCTOR BACKGROUND I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 750,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you. I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to do amazing off-page SEO with link-building and grow your business and fulfill your dreams. LINK-BUILDING BONUS INCLUDED When you complete the course, I will help your link building by linking to your website from my business blog. All you have to do is ask me to do it. RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students. 2) I feel a responsibility to make sure that students get their money's worth from the course. SEMRUSH SEO TOOL The course goes over a number of SEO tools including SEMRush. Some of these tools require you to enter your contact and email information. You don't have to use those tools if you are not comfortable giving out that information. Also, SEMRush is a paid tool, but it does offer a free trial. CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE When you complete 100% of the videos in this SEO link building course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your link building expertise and that you have completed a certain number of hours of instruction in link building. MONEY-BACK GUARANTEE This SEO link building course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. Invest in your future. Enroll now.
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4 hours 33 minutes
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Learn to perform an SEO audit with my comprehensive 50-point checklist. You will be able to not only identify problems on your site, but I'll show you how to fix them on your own. My goal is for you to be able to find and fix SEO problems on your site. You will only need to hire freelancers to do the intermediate to advanced technical work that is beyond SEO. Sometimes you will encounter SEO issues that can be fixed by a software engineer or a network engineer. In those cases, I recommend that you hire a freelancer. But in most cases, I show you how to fix the SEO problems on your own. AFTER THE SEO AUDIT, YOU WILL HAVE: After performing the SEO audit, you'll have a list of improvements and an ability to implement: Making your site mobile Improving site load speed Content quality Optimal content strategy with full site crawling, indexing, and ranking potential SELL SEO AUDIT SERVICES AS A FREELANCER OR AGENCY SERVICE SEO audits are a popular service to provide. After this course, you'll be able to impress potential clients that you will give them an impressive and comprehensive site audit with many actionable items they can implement. After that, you will be able to implement most of those action items and make more revenue from that. SEO AUDIT BETTER THAN FREELANCERS CAN DO FOR YOU There are many freelancers who offer to do an SEO audit. But they won't do an SEO audit as thorough as the SEO audit you can do by following this course. The 50-point SEO audit in this course is one of the most thorough you'll see. HOW I WOULD RECOMMEND APPROACHING THIS COURSE I would recommend to first perform an SEO audit on your own website so you can see the nuances of performing every check and fixing every problem you have. After you perform the SEO audit on your own website, I'd recommend selling an SEO audit service on freelancing websites so you can gain more experience in this field. If you don't have a website, I'd recommend creating your own small business website so you can practice all the skills you'll gain from this course. As you gain more experience creating SEO audits, you can charge higher prices and position your business less as a freelancer, and more as an agency. USE THE GOOGLE SEARCH CONSOLE The Google Search Console (formerly known as Webmaster Tools) is free. It gives you information about your site indexing, crawling, and ranking of many of your pages for various keywords. We use the Google Search Console extensively in this course. It is a very helpful tool during an SEO audit. SEO AUDIT SKILLS YOU WILL LEARN: What an SEO audit is How to perform an SEO audit You’ll discover the 4 parts that make up every SEO audit Website speed SEO audit Common technical SEO problems a websites can face On-page SEO audit Internal link structure and navigation audit I'll show you how to audit a websites URLs and find any 404 pages SEO audit for page titles and meta descriptions SEO audit for duplicate content Thin content SEO audit SEO audit to find broken links on your website RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students. 2) I feel a responsibility to make sure that students get their money's worth from the course. Invest in your future! Enroll today, perform your own SEO audit, and find ways to rank your website higher. Or make money by performing SEO audits for clients.
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2 hours
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Use the free Google Search Console to: Monitor search ranking of each page for each keyword Find problems on your site Make sure all your pages are crawled and indexed by Google Get hints of what to fix for SEO Rank higher EVERY WEBSITE OWNER SHOULD USE THE GOOGLE SEARCH CONSOLE Google Search Console is where you'll find the most vital and important information regarding the SEO of your website, especially as your site grows in pages, and it becomes difficult to manage and track the ranking of each page for different keywords. That's what Google Search Console solves. NEW IN THE GOOGLE SEARCH CONSOLE Now you can see the website usability report and more metrics related to Google's Core Web Vitals, which are very important for your rankings according to Google. This can be all monitored and issues can be diagnosed from the Google Search Console for both the desktop and mobile versions of your website. DIFFERENCE BETWEEN GOOGLE SEARCH CONSOLE AND GOOGLE ANALYTICS Ideally, a website owner should use the Google Search Console together with Google Analytics. The Google Search Console is geared towards helping the website owner understand how their website is doing in search, understand clickthrough rates from Google search results, and diagnose any possible problems that may be preventing the website from ranking higher. On the other hand, Google Analytics helps you understand what your users do once they are on your website. RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students. 2) I feel a responsibility to make sure that students get their money's worth from the course. Invest in yourself. Enroll today.
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2 hours 21 minutes
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Discover how to optimize your content for AI-powered search engines like ChatGPT, Gemini, Claude, and Perplexity. In this cutting-edge course, you'll learn how to implement LLM SEO (Large Language Model SEO) and GEO (Generative Engine Optimization) to increase your brand’s visibility and get your business or products recommended directly by AI tools.v Whether you're an SEO expert, digital marketer, entrepreneur, or content creator, this course will give you an actionable framework to position your business at the top of AI-driven discovery platforms. You'll learn: What LLM SEO and GEO are — and why they matter more than traditional SEO in 2025 and beyond The difference between LLM SEO, GEO, and AEO (Answer Engine Optimization) How AI content models select what to recommend The evolving role of semantic SEO, brand authority, and topical relevance How to optimize your website and content for AI search engines How to get tools like ChatGPT to suggest your products in real-world examples GEO for eCommerce: making product listings discoverable by AI tools Future trends in AI SEO and how to stay ahead By the end of the course, you’ll have a complete playbook for AI-powered search visibility, and know how to get your brand noticed, trusted, and recommended in the new age of AI search.
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1 hour 14 minutes
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Are you completely new to the world of websites, Google, and online marketing? Have you ever heard the term “SEO” and thought, “That sounds complicated and not for me”? If so—you’re in the right place. This is the most beginner-friendly SEO course you will find anywhere, designed especially for people who: Are 50+, 60+, or just not tech-savvy Have never worked with websites before Want their business, blog, or idea to show up on Google Are ready to learn but need someone to explain it slowly and clearly What is SEO, and why should you care? SEO stands for Search Engine Optimization. It’s a fancy way of saying: “How can I help people find my website when they search on Google?” This course will show you: What SEO is—in plain, everyday language How Google works and how it chooses what to show people What “keywords” are and how to use them (with zero technical stress) Easy things you can do—even without a website—to start showing up online How to improve your visibility if you do have a website or blog No jargon. No overwhelm. Just real-world help explained like you’re chatting with a patient friend. What You’ll Learn (In Super Simple Steps) How Google finds and ranks websites How to choose and use the right keywords What you can do on your website (or social media) to improve visibility The importance of titles, content, and links How to track your progress (without needing a computer science degree) Tools We’ll Use (All Free and Beginner-Friendly) Google Search Google Business Profile (for local businesses) Google Search Console (just a little!) Who This Course Is For: Small business owners Retirees or older adults exploring online opportunities Bloggers, creators, or hobbyists Anyone who wants to learn SEO in the simplest way possible You don’t need: Coding skills A marketing background A website (but it helps) Any previous experience at all Whether you’re starting a small business, building a blog, or just want to understand how the internet works today, this course will take you from zero to confident—step by step, click by click. Come learn SEO the easy way—no tech talk, no confusion, just progress.Let’s help people find you on Google!
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4 hours 27 minutes
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Get the tools and tactics to have near-perfect on-page SEO copywriting and organization for your website in 1 day. I'll show you how to create pages that have ideal on-page SEO. If your pages are content pages like articles, blog posts, or sales pages for products, I'll show you how to create them so that: Your page is the most attractive one on the Google search result page and gets a high clickthrough percentage from search results Your page is optimized for both: SEO keywords AND your website visitors so that they engage with your content and buy from your sales pages If you are new to on-page SEO, this course will clear up confusion about which tools to use and what to write on your website and where. SEO is often made into something extremely complex, but the truth is that it can be very simple. Your on-page SEO must target the right keywords using correct ways, and I walk you through that in this course by sharing my screen and showing exactly what I do. Once you correctly implement your on-page SEO, it is something you can set and forget, which will free up your time to begin working on the next steps in the SEO process like your off-page SEO which includes domain authority building, link-building and getting your website to rank better. INSTRUCTOR BACKGROUND I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 1,000,000+ students, impacted millions of entrepreneurs worldwide, helping them create 6- and 7-figure businesses in the process, and I would love to help you. I am an expert growth marketer, and I create winning marketing strategies for my clients on a daily basis. Now it is your turn to benefit from my marketing strategies to grow your business and fulfill your dreams. BONUSES INCLUDED * Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable * Personal invitation to my Facebook community after you complete the course * My list of 50 business-success skills when you complete the course RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students. 2) I feel a responsibility to make sure that students get their money's worth from the course. NEW: SEO COPYWRITING FOR ARTICLE WRITING Some students have been asking for examples of SEO article writing and I recently added an example SEO article. The example is a typical article I get from a copywriter and I walk you through every common and important element of SEO article copywriting so you can do it as a freelancer for clients. SEO ARTICLE WRITING FOR FREELANCERS If you are an SEO freelancer and you want to know exactly how to write your articles and how to deliver them to clients, there are tutorials that walk you through every part of SEO article writing starting from the title to different elements like image SEO, article length, and much more. HOW SEO COPYWRITING IS DIFFERENT THAN SALES COPYWRITING The term "copywriting" is used in different contexts. There is a specific field of sales copywriting which focuses on writing that sells. We cover some sales copywriting in this course. On the other hand, there is SEO copywriting which is the kind of copywriting you would do if you were writing a blog post for SEO. SEO copywriting is the primary focus of this course. SEMRUSH TOOL The course goes over a number of SEO tools including SEMRush. Some of these tools require you to enter your contact and email information. You don't have to use those tools if you are not comfortable giving out that information. Also, SEMRush is a paid tool, but it does offer a free trial. CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE When you complete 100% of the videos in this on page SEO course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your on page SEO marketing expertise, and that you have completed a certain number of hours of on page SEO. Invest in your future. Enroll now and start growing your business.