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Coursera

Google Search Console: #1 SEO Tool To Track SEO

via Coursera

Overview

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Use the free Google Search Console to: Monitor search ranking of each page for each keyword Find problems on your site Make sure all your pages are crawled and indexed by Google Get hints of what to fix for SEO Rank higher EVERY WEBSITE OWNER SHOULD USE THE GOOGLE SEARCH CONSOLE Google Search Console is where you'll find the most vital and important information regarding the SEO of your website, especially as your site grows in pages, and it becomes difficult to manage and track the ranking of each page for different keywords. That's what Google Search Console solves. NEW IN THE GOOGLE SEARCH CONSOLE Now you can see the website usability report and more metrics related to Google's Core Web Vitals, which are very important for your rankings according to Google. This can be all monitored and issues can be diagnosed from the Google Search Console for both the desktop and mobile versions of your website. DIFFERENCE BETWEEN GOOGLE SEARCH CONSOLE AND GOOGLE ANALYTICS Ideally, a website owner should use the Google Search Console together with Google Analytics. The Google Search Console is geared towards helping the website owner understand how their website is doing in search, understand clickthrough rates from Google search results, and diagnose any possible problems that may be preventing the website from ranking higher.  On the other hand, Google Analytics helps you understand what your users do once they are on your website. RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students. 2) I feel a responsibility to make sure that students get their money's worth from the course. Invest in yourself. Enroll today.

Syllabus

  • Google Search Console course welcome and introduction
  • Using the Google Search Console
  • Increasing the SERP clickthrough rate and ranking higher with better metas
  • Site crawling, indexing, accessibility with the Google Search Console
  • Checking for duplicate content in the Google Search Console

Taught by

Alex Genadinik

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