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Coursera

LLM SEO, GEO, AEO: Get Traffic From ChatGPT And Other AI SEO

via Coursera

Overview

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Discover how to optimize your content for AI-powered search engines like ChatGPT, Gemini, Claude, and Perplexity. In this cutting-edge course, you'll learn how to implement LLM SEO (Large Language Model SEO) and GEO (Generative Engine Optimization) to increase your brand’s visibility and get your business or products recommended directly by AI tools.v Whether you're an SEO expert, digital marketer, entrepreneur, or content creator, this course will give you an actionable framework to position your business at the top of AI-driven discovery platforms. You'll learn: What LLM SEO and GEO are — and why they matter more than traditional SEO in 2025 and beyond The difference between LLM SEO, GEO, and AEO (Answer Engine Optimization) How AI content models select what to recommend The evolving role of semantic SEO, brand authority, and topical relevance How to optimize your website and content for AI search engines How to get tools like ChatGPT to suggest your products in real-world examples GEO for eCommerce: making product listings discoverable by AI tools Future trends in AI SEO and how to stay ahead By the end of the course, you’ll have a complete playbook for AI-powered search visibility, and know how to get your brand noticed, trusted, and recommended in the new age of AI search.

Syllabus

  • Introduction and welcome
  • Optimization example and project
  • How to train the LLMs to promote your pages
  • Your reputation: EEAT
  • More ways to influence AI to promote you
  • Untitled Module

Taught by

Alex Genadinik

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