MBE Mastering Business Essentials

Master the business essentials in a simple, direct, and fun way. Get rid of the imposter syndrome; mastering the business essentials only requires focus and curiosity.

Strategy is about sustainable competitive advantage. Create massive value for customers and protect your profits. Strategy is about winning. Play your own game and use your unfair advantage.

Accounting is the language of business. You should be able to explain the top 30 concepts to your cousin in a way they understand it.

Marketing is the lovely art and science of making it easy to buy. This has become a lot harder with global competition, glut of advertising, higher customer expectations, and overall rising quality of private label. There are a dozen frameworks (4P, STP, purchase funnel, content marketing, NPS) that will help you understand, wrestle, and apply marketing smarts to your work.

Finance makes the world go around. It helps to raise money for new companies, allocate capital to projects, and provide loans to credit-worthy industries. Finance is also the glue that holds companies together - in charge of the annual budgeting and forecasting processes; when the FP&A department sends you an email, you should respond. Finance is way to assess projects by factoring in the estimates of future cash flows, the risks, timeframe, alternatives, and making smart decisions about money. Any competent executive - whether in Marketing, Sales, Technology, or HR - needs to know that finance basics. Learn the top 20 concepts simply: Time value of money, NPV, DCF, IRR, Comps, discount rate, WACC. Even if you are not a finance-major, you need to know the basics. You need to be able to hold a conversation about finance without losing your cool. Finally, learn the basics of personal finance. Earn money, save, invest, and enjoy.