Strategic Planning Foundations

Introduction

• Introduction to strategic planning

1. Before You Begin Planning

• Understanding the principles of strategic planning
• Avoiding major strategic planning risks
• Strategic planning process: Overview and tactical needs
• Strategic planning process: AI tools
• Building agility and avoiding disruption

2. Defining the Strategic Environment

• Assessing the market
• Conducting a SWOT analysis
• Extracting insights from a SWOT analysis

3. Setting Your Strategic Direction

• Defining the strategic direction
• Creating a mission statement
• Defining the organizational vision
• Refining the mission and vision
• Guiding principles and goals to set strategic direction
• Factoring risk and uncertainty into strategic planning

4. Determining How You'll Compete

• Core competencies
• Focusing with core competencies

5. Evaluating and Prioritizing Opportunities

• Understanding strategic filters
• Creating strategic filters
• Applying strategic filters
• Comparing and prioritizing initiatives
• Conducting deep analysis of high priority ideas
• Initiative prioritization: Drawing the line

6. Assessing Your Initiative Portfolio

• Applying the 2x2 matrix to assess portfolio
• Creating multiple diversification views
• Assessing initiatives over time

7. Organizing for Success

• Planning resources for strategic initiatives
• Driving accountability
• The ongoing prioritization process
• Running the strategic planning process

Conclusion

• Key takeaways on strategic planning