Marketing Strategy: Nurturing Your Customers

Introduction

• Customer nurturing: The basics

1. How to Nurture Customers

• Calculating average purchase cycles
• Common Facebook data misconceptions
• Optimizing customer conversion rate

2. How to Convert Customers

• Developing your value proposition
• Optimizing your conversion funnel

3. Focus on Customer Lifetime Value (CLTV)

• Calculating your customer acquisition cost
• Calculating and optimizing customer lifetime value (LTV)
• Return on ad spend is the wrong metric

4. Using Tools and Tactics for Customer Nurturing

• Optimizing your marketing emails
• Using SMS for marketing
• Managing your community
• Optimizing your content marketing strategy
• Gamifying your customer loyalty programs

Conclusion

• What to do when nurturing is solidified