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LinkedIn Learning

Customer Experience: Creating Customer Personas

via LinkedIn Learning

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Overview

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Learn how to create customer personas to help you better connect with your customers and drive more sales.

Syllabus

Introduction
  • What customer personas are and why you need them
1. Customer Personas: What They Are and Aren’t
  • Four big mistakes with customer personas
2. Creating Customer Personas
  • Start with a journey map
  • Step one: Conduct research
  • Step two: Identify your customer motivations and pain points
  • Step three: Name and personify your customers
3. Get the Most Out of Customer Persona Research
  • The moment of truth
  • Onboard new hires using personas
Conclusion
  • Start, stop, continue exercise

Taught by

Myra Golden

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4.7 rating at LinkedIn Learning based on 1081 ratings

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