Leadership & People Management

via Semrush Academy

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Details

Go to class

Provider

Semrush Academy
Pricing

Free Certificate
Languages

English
Certificate

Certificate Available
Duration & workload

1 hour 14 minutes
Sessions

On-Demand
Level

Intermediate

Found in

Elevate your leadership skills with our course on effective people management. Gain a dynamic and practical approach to developing the skills necessary to lead teams with confidence and efficiency.

Syllabus

Intro

In this course, Matthew Howells-Barby, one of the co-founders of Traffic Think Tank, shares his processes, templates, and advice on how to be an effective leader. Whether you’re a brand new people manager or have several years of experience there should be something to take from this course.

Lesson 1: Building Your Team Vision, Goals, and Playbooks

Within this lesson, Matt walks through the process of conceptualizing your team vision and how this can be directly linked to the success metrics you hold your team accountable for. He also shares a full example template that you can use as a starting point.

Lesson 2: The DARCI Accountability Framework

This lesson provides insights on a clear framework and how it helps to assign varying degrees of accountability to individuals across an initiative based on their level of involvement. Without such a framework in place, a lack of clarity around roles and responsibilities will occur, creating friction in the way your team works together and with other stakeholders.

Lesson 3: Creating a Team Operating Model

In this lesson, you’ll learn about the development of a team operating model. This is a simple document that you can share with your team to let them know all of the regular meetings that they’ll be a part of, some of the different channels for communication – as well as SLAs around response times, and all of the ongoing preparation required to make the meetings as productive as possible.

Lesson 4: Direct Reports: How Many Are Too Many?

A common mistake that many new people managers make is conflating the number of direct reports they have with their perceived experience. Matt shares his thoughts on how you should think about the number of direct reports you have, as well as talking through setting your team structure up for success.

Lesson 5 : Managing Team Compensation

Within this lesson, you’ll be walked through how to approach creating a compensation framework for your team, the different ways you can make adjustments, and how to think about a wide range of different scenarios that come up with planning your team’s career growth.

Lesson 6 : Performance Reviews

In this lesson, you’ll learn how to structure your performance reviews with access to a downloadable template for your convenience. Explore techniques for gathering feedback and receive guidance on delivering both positive and constructive criticism effectively.

Lesson 7 : Managing Managers

While your managers will need a lot of the same things as your individual contributors, they’ll need significantly more leadership coaching. Within this lesson, all of the above is discussed and more, including the thoughts of Ross Simmonds, CEO of Foundation.

Lesson 8 : Contingency Planning

Contingency planning is a key part of any people manager’s ongoing responsibilities, but it’s not always easy to do it right. In this final lesson, Matt shares his template and offers a detailed walkthrough for conducting regular talent x-rays.This includes assessing attrition risk, evaluating loss impact, and devising a proactive plan to address any potential scenarios.

Taught by

Matthew Howells-Barby

Reviews

4.7 rating, based on 15 Class Central reviews

Start your review of Leadership & People Management

Anonymous

Unfortunately this course is not available anymore. The link is leading to the homepage and no similar course can be found through the search function.
Muhammad Farooq

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Acheampong Moses

The Leadership & People Management course on Semrush Academy provides practical and well-structured insights into effective leadership in modern organizations. It clearly explains key concepts such as communication, motivation, team development, and…

The Leadership & People Management course on Semrush Academy provides practical and well-structured insights into effective leadership in modern organizations. It clearly explains key concepts such as communication, motivation, team development, and performance management, making them easy to understand and apply in real-world situations.

The course balances theory with practical examples, helping learners develop essential people-management skills. It is especially valuable for aspiring leaders, managers, and professionals who want to improve team collaboration, decision-making, and leadership confidence.

Overall, this course is informative, engaging, and highly useful for anyone looking to strengthen their leadership and people management capabilities.
Dr.Homadokht Azizi

It is very wonderful and help to enjoy alot and can expand my knowledge with my colleagues.
I appreciate alot for this course
Azmil Ghouse

This subject provides a strong foundation for understanding how to guide teams effectively while creating a positive workplace culture. It explains how leaders influence behaviour, build trust, and motivate individuals to achieve shared goals. The lessons highlight communication, delegation, conflict handling, and decision-making, which are essential for any manager. Real-world examples make the concepts practical and easy to apply. The module also stresses emotional intelligence and adaptability, helping leaders respond well in challenging situations. Overall, it is a valuable and well-structured subject that improves confidence, teamwork, and professional growth, making it highly beneficial for anyone aiming to lead people successfully.
Elgndouli Widad

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Jaylan Khaled

Overall a great course and very informative and efficient. Yoni Jacobs was a great teacher who made the learning engaging and I learned a lot in a short period of three days. This was a great course and I learned a lot.
Rafia Ahmed

The Leadership & People Management course is an excellent program that helps professionals understand what it truly means to lead with purpose, empathy, and strategy. It goes beyond basic management concepts, focusing on how to motivate teams, delegate effectively, and create a positive workplace culture. The course emphasizes emotional intelligence, decision-making, and communication — key elements for anyone aspiring to become an impactful leader. Real-world examples and case studies make the learning experience practical and engaging. Overall, it provides valuable insights into leading diverse teams, resolving conflicts, and driving performance with integrity and confidence. Highly recommended for both emerging and experienced leaders.
Rafifa Tebib

The course was clear, practical, and engaging. It provided excellent strategies for motivating teams, improving communication, and handling challenges with confidence. The real‑world examples made the lessons easy to apply, and the structure kept me focused. Highly recommended for anyone wanting to strengthen leadership skills.
Anonymous

This course is excellent and as a people manager working in the industry several years, I could related to a lot of things shared here as well as learn new things from this course. I highly recommend it.
Leona Iliesky

A great course that i have learned a lot in just 1 hour i would like to recommend to others to listen to it.
Gilbert Karogo Misso

I really liked the course. It is short but precise to the fundamentals of people management skills which in return boosts your leadership skills.

I highly recommend this to everyone who aspires to lead a team of people.
Anonymous

Ce cours sur le leadership et la gestion des équipes est très enrichissant. Il offre une approche complète sur la manière de motiver, guider et gérer efficacement une équipe. Les concepts abordés sont clairs, bien expliqués et accompagnés d'exemples concrets. J’ai particulièrement apprécié les modules sur la communication, la gestion des conflits et la prise de décision. Ce cours m’a aidé à mieux comprendre mon rôle en tant que leader et à appliquer des stratégies efficaces dans mon environnement professionnel. Je le recommande à toute personne souhaitant améliorer ses compétences en gestion d’équipe et en leadership.
Gulnozaxon Mo'minjonova

I really liked this course. It's very interesting and useful. I recommend everyone to take this course.
Anonymous

I love the topics and the teaching is a topnotch. The topics were well explained. I will recommend this to any manager of any organization.