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University of Cape Town

Search Engine Optimisation (SEO)

University of Cape Town via GetSmarter

Overview

Optimise the impact of your online presence by implementing powerful SEO strategies.

On completion of this course, you’ll walk away with: Best practices to drive more traffic to your website and impact its online business presence. The ability to design paid content strategies for effective SEO. The skills to compile an SEO performance report using advanced analytics and data tools. Knowledge of the basic principles of HTML and site architecture. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: SEO in the current digital landscape
  • Module 2: SEO updates and trends
  • Module 3: HTML, site architecture, and technical factors
  • Module 4: Google Analytics 4, SEO goal setting, and SEO tools
  • Module 5: Content strategy
  • Module 6: Writing for the web
  • Module 7: Inbound marketing
  • Module 8: PPC, AdWords, and paid advertising
  • Module 9: Advanced analytics and strategy
  • Module 10: Reporting for client satisfaction

Taught by

Grant Oosterwyk

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