On completion of this course, you’ll walk away with: The tools to conduct a detailed analysis of the market to inform product strategy. The ability to use strategic planning to manage the development of a product. The skills to create a concise marketing plan for the successful launch of a product. An understanding of how to use metrics to monitor and evaluate the performance of a product. A detailed product roadmap informed by your product vision and strategy.
AI, Data Science & Cloud Certificates from Google, IBM & Meta
NY State-Licensed Certificates in Design, Coding & AI — Online
Overview
Google, IBM & Meta Certificates – 40% Off
One Coursera Plus subscription covers most Professional Certificates on Coursera.
Unlock All Certificates
Curriculum: Manage every phase of the product lifecycle to ensure long-term market success.Fully online: 7–10 hours per week of interactive videos, assignments, and more. Guided by UCT faculty: Learn from industry experts. Receive 1:1 Success Advisor support.
On completion of this course, you’ll walk away with: The tools to conduct a detailed analysis of the market to inform product strategy. The ability to use strategic planning to manage the development of a product. The skills to create a concise marketing plan for the successful launch of a product. An understanding of how to use metrics to monitor and evaluate the performance of a product. A detailed product roadmap informed by your product vision and strategy.
On completion of this course, you’ll walk away with: The tools to conduct a detailed analysis of the market to inform product strategy. The ability to use strategic planning to manage the development of a product. The skills to create a concise marketing plan for the successful launch of a product. An understanding of how to use metrics to monitor and evaluate the performance of a product. A detailed product roadmap informed by your product vision and strategy.
Syllabus
- Orientation module: Welcome to your Online Campus
- Module 1: Market sensing: Strategic analysis
- Module 2: Product strategy and roadmap
- Module 3: Product innovation
- Module 4: Product development planning
- Module 5: Go-to-market strategy
- Module 6: Product performance management
Taught by
Dr Siphiwe Dlamini