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University of Cape Town

Product Management

University of Cape Town via GetSmarter

Overview

Acquire the necessary expertise to effectively manage every stage of a product's life cycle and ensure success in the marketplace.

On completion of this course, you’ll walk away with: The tools to conduct a detailed analysis of the market to inform product strategy. The ability to use strategic planning to manage the development of a product. The skills to create a concise marketing plan for the successful launch of a product. An understanding of how to use metrics to monitor and evaluate the performance of a product. A detailed product roadmap informed by your product vision and strategy.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: Market sensing: Strategic analysis
  • Module 2: Product strategy and roadmap
  • Module 3: Product innovation
  • Module 4: Product development planning
  • Module 5: Go-to-market strategy
  • Module 6: Product performance management

Taught by

Dr Siphiwe Dlamini

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