Overview

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Explore the core of enterprise product management. This course lays the groundwork for managing the entire product lifecycle, from initial concept to successful launch. You'll learn essential methodologies, principles, and concepts that span various industries, enabling you to align product development with business goals and customer needs. Explore real-world case studies, identifying critical decision points and potential challenges. Gain practical experience with Microsoft tools and methodologies, understand security and compliance considerations, and learn to collaborate effectively with cross-functional teams in enterprise settings. This course prepares you to oversee the end-to-end product development process, ensuring a solid foundation for your product management career. By the end of the course, you will be able to: - Describe core product management concepts, principles, and methodologies across various industries demonstrating an understanding of how these principles adapt to different product contexts. - Develop skills to coordinate and oversee the development of products from initial idea to release. - Oversee the end-to-end process of product development from design to launch. - Align product development with business goals and customer needs. - Apply Microsoft tools and methodologies for enterprise product management - Understand security and compliance considerations in enterprise software - Collaborate effectively with cross-functional teams in enterprise settings… A Microsoft 365 license or free trial is needed to complete the course activities.

Syllabus

Introduction to product management

In this module, you will be introduced to the core concepts of product management, including its role within an organization, key elements such as product vision, strategy, and roadmap, common product management methodologies, and the Microsoft enterprise product management ecosystem.

Market research and competitive analysis fundamentals

You will explore the fundamentals of market research and competitive analysis in a B2B product context. You will examine customer needs, market dynamics, and common methods used to collect and analyze market data. You will also look at how research and competitive insights inform product decisions, including the use of Microsoft tools to work with enterprise market data.

Product development life cycle

In this module, you will examine the stages of a typical product development life cycle, from ideation through launch and mature product management. You will look at the key activities and deliverables associated with each stage, along with common challenges and risks that can arise across the process. You will also consider how enterprise security and compliance requirements fit within product development.

Product strategy development

In this module, you will explore the core concepts of product strategy development, including product vision, strategic alignment, and value proposition design. You will examine how product strategy connects to business goals, market context, and organizational success, especially in enterprise software settings. You will also look at how factors such as security, compliance, scalability, and AI capabilities can shape strategic product decisions.

Product roadmap and requirements

In this module, you will examine how a product roadmap communicates planned features, timelines, and priorities. You will focus on how features are prioritized based on strategic importance and customer value, and how product requirements stay aligned through stakeholder input. You will also look at how roadmap development is supported within Microsoft tools.