Overview
Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Develop comprehensive product management skills from market research to ethical AI implementation. This specialization equips you with the fundamentals of product development, covering market analysis, UX/UI design, enterprise product management, and responsible AI practices. You'll learn to make data-driven decisions, create user-friendly interfaces, manage product lifecycles, and navigate ethical considerations when deploying Microsoft Copilot.
Syllabus
- Course 1: Market Research and Competitive Analysis
- Course 2: Product Design and UX/UI Fundamentals
- Course 3: Enterprise Product Management Fundamentals
- Course 4: Copilot Best Practices, Ethics and Regulatory Implications
Courses
-
Equip yourself with the knowledge and tools needed to responsibly leverage Microsoft Copilot while navigating the complex landscape of ethical considerations and regulatory compliance. You’lll gain a comprehensive understanding of key ethical concepts relevant to generative AI, such as transparency, human oversight, accountability, and fairness. The course will delve into real-world scenarios, evaluating the effectiveness of various Copilot prompts and configurations through the lens of ethics and regulation. After completing this course, you'll be able to: • Identify key ethical and regulatory concepts related to generative AI, such as transparency, human agency and oversight, accountability, technical robustness and safety, diversity, nondiscrimination and fairness, privacy and data governance, and social and environmental well-being. • Evaluate the effectiveness of various Copilot prompts and configurations, while considering ethical implications and regulatory compliance in different usage scenarios. • Develop a comprehensive framework for responsible Copilot use incorporating best practices, ethical considerations, and adherence to relevant regulations. Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.
-
Explore the core of enterprise product management. This course lays the groundwork for managing the entire product lifecycle, from initial concept to successful launch. You'll learn essential methodologies, principles, and concepts that span various industries, enabling you to align product development with business goals and customer needs. Explore real-world case studies, identifying critical decision points and potential challenges. Gain practical experience with Microsoft tools and methodologies, understand security and compliance considerations, and learn to collaborate effectively with cross-functional teams in enterprise settings. This course prepares you to oversee the end-to-end product development process, ensuring a solid foundation for your product management career. By the end of the course, you will be able to: - Describe core product management concepts, principles, and methodologies across various industries demonstrating an understanding of how these principles adapt to different product contexts. - Develop skills to coordinate and oversee the development of products from initial idea to release. - Oversee the end-to-end process of product development from design to launch. - Align product development with business goals and customer needs. - Apply Microsoft tools and methodologies for enterprise product management - Understand security and compliance considerations in enterprise software - Collaborate effectively with cross-functional teams in enterprise settings… A Microsoft 365 license or free trial is needed to complete the course activities.
-
Equip yourself with the skills to gather and interpret market data, assess the competitive landscape, and generate innovative product ideas. This course focuses on identifying market gaps and opportunities through thorough research and competitive analysis. You'll learn to apply B2B market research methodologies using Microsoft tools, analyze enterprise customer needs and market trends, and complete a final project demonstrating your ability to conduct impactful research. Delve into consumer behavior and segmentation, create buyer personas, and master competitive analysis techniques. Understand the unique dynamics of the AI product market, including data ecosystems and regulatory influences. This course empowers you to make data-driven decisions and develop strategies that address real market needs. By the end of the course, you will be able to: -* Collect and analyze market data to identify product gaps and opportunities. *Conduct thorough competitive analysis to gain insights into competitors' strategies. *Complete a final project that explains the ability to conduct market research and competitive analysis. -Apply B2B market research methodologies using Microsoft tools -Analyze enterprise customer needs and market trends A Microsoft 365 license or free trial is needed to complete the course activities.
-
Develop the skills to collaborate effectively with design teams and create user-friendly interfaces. This course covers UX/UI principles, wireframing, mockups, and product testing. Learn to apply Microsoft design system guidelines and create enterprise software interfaces. Understand the roles and responsibilities of design team members, apply design thinking principles, and create basic sketches and wireframes. Master key UX/UI principles such as usability, accessibility, and consistency. Learn to analyze the UX/UI design process, create intuitive interfaces, and evaluate existing user interfaces. Construct user stories, employ various product testing techniques, and iterate on designs based on feedback. Design user experiences for AI products, ensuring transparency and ethical considerations. By the end of the course, you will be able to: - Collaborate effectively with design teams -Apply UX/UI principles to create user-friendly interfaces -Develop wireframes and mockups to visualize design concepts -Conduct product testing to gather user feedback -Design intuitive and engaging product experiences -Apply Microsoft design system guidelines -Create enterprise software interfaces A Microsoft 365 license or free trial is needed to complete the course activities.
Taught by
Microsoft