Generative AI for Product Owners

IBM via Coursera Specialization

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Overview

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You’re a Product Owner who knows generative AI (GenAI) is revolutionizing product development. Want to get ahead of the game? In just 3 weeks, this program gives you the skills to accelerate product delivery and drive greater value for your stakeholders using AI. During the program, you’ll learn how to integrate AI across the product lifecycle. You'll explore how GenAI can help you shape compelling product visions and roadmaps, and discover how toanalyzecustomer feedback, market trends, and competitive insights quickly and effectively. Plus, you’ll use tools like ChatGPT, Gemini, Copilot, and Claudeto analyze market trends, refine user stories, and enhance team alignment. You’ll also explore AI-driven backlog management and learn further how to refine user stories, assess feature requests, and align priorities with evolving business goals. You'll see how GenAI supports stronger stakeholder communication and decision-making throughout Agile development cycles. Plus, you'll examine GenAI’s ethical dimensions, examining risks like bias, transparency, and responsible AI adoption in product ownership. If you’re looking to take your product career to the next level with AI-powered product development, enroll today and build those job-ready skills in just 3 weeks!

Syllabus

Course 1: Generative AI: Introduction and Applications
Course 2: Generative AI: Prompt Engineering Basics
Course 3: Generative AI: Revolutionizing the Product Owner Role

Courses

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9 hours 16 minutes
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As generative AI (GenAI) reshapes workplaces and job roles, using it effectively is now essential. Prompt engineering is the key to directing GenAI models and refining their output for desired results. This course is for professionals, executives, students, and AI enthusiasts ready to harness prompt engineering to unlock tools like ChatGPT. You’ll learn practical techniques, structured methods, and best practices for crafting strong prompts. Explore zero-shot and few-shot prompting to boost reliability and output quality. Discover advanced methods such as the Interview Pattern, Chain-of-Thought, and Tree-of-Thought to produce accurate, context-aware responses. Hands-on labs and projects provide experience with multimodal prompting, the playoff method, and image generation. You’ll practice blending text and visuals and evaluating AI outputs for precision and usefulness. Podcasts, dialogues, and discussions link theory to real-world scenarios, while expert insights highlight strategies for effective prompt use. A final project and graded assessments ensure you can apply these techniques with confidence, leaving you with practical, job-ready skills. Hear from practitioners about the techniques and artistry behind writing impactful prompts. Enroll today to master prompt engineering and unlock GenAI’s potential.
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8 hours 6 minutes
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This course is designed for everyone—professionals, executives, students, and enthusiasts—interested in learning about generative AI and leveraging its capabilities in their work and lives. It is your first step toward understanding the power of generative AI, driven by models such as large language models (LLMs). In this course, you will learn the fundamentals and evolution of generative AI, with additional readings and expert insights offering a deeper view of its history and advancements. You will explore its capabilities across text, image, audio, video, virtual worlds, code, and data, with key takeaways and enhanced summaries at the end of each section to reinforce learning. You will understand the applications of generative AI in industries such as IT, finance, healthcare, education, entertainment, and human resources. You will also discover the features of popular tools and models, including GPT, DALL-E, Stable Diffusion, and Synthesia. Hands-on labs provide opportunities to practice using IBM Generative AI Classroom and tools such as ChatGPT. You will also hear from industry practitioners sharing real-world insights. Interactive activities, podcasts, and scenario-based exercises help you apply concepts, while a final practical project consolidates your skills by generating and refining outputs across multiple formats.
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8 hours 56 minutes
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Product Owners who can leverage Generative AI (GenAI) have a real competitive edge. It’s a powerful tool that enables them to make informed decisions quickly, improve backlog management efficiency, and enhance stakeholder collaboration. In this course, you’ll learn how to use GenAI to boost efficiency, product value, and strategic alignment. You’ll explore how AI informs product strategy through market trend analysis, sentiment insights, and competitive benchmarking. You’ll get hands-on using GenAI tools to generate user stories, assess features, and prioritize the backlog. Plus, you’ll learn how to use AI to enhance stakeholder communication and alignment throughout development. You’ll also look at ethical AI practices such as identifying risks, addressing bias, and promoting responsible adoption in product management. Throughout, you’ll build a strong, practical understanding of how to use GenAI tools like Google Gemini, ChatGPT, and Microsoft CoPilot in hands-on labs. Plus, in a guided project, you’ll use these tools to create essential product artifacts and deliverables across the product lifecycle. If you’re looking to power up your Product Owner career using GenAI and enroll today!