Generative AI for Business Analysts

IBM via Coursera Specialization

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Provider

Coursera Specialization
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Duration & workload

8 weeks, 10 hours a week

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Overview

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Generative AI (GenAI) can boost your productivity by 66% (WEF). It’sa game-changer for business analysts keen to excel! This specialization gives you the skills to use GenAI across the entire business analysis lifecycle—from requirements gathering to stakeholder communication, data analysis, and process optimization. No prior AI experience is required. During this specialization, you’ll explore the practical application of GenAI to common business analysis challenges, and learn to automate routine tasks, generate higher-quality deliverables, and provide more insightful analysis. You’ll work with AI tools like ChatGPT, Gemini, and Copilot and learn to craft effective prompts that yield reliable, high-quality outputs. Additionally, you’ll look at responsible AI implementation, addressing critical considerations such as data privacy, maintaining appropriate human oversight, and navigating organizational resistance to change. You’ll dive into how GenAI can enhance requirements analysis, data analysis, process modeling, stakeholder communication, and strategic decision support. Plus, while identifying relevant use cases, you’ll get hands-on experience leveraging GenAI to streamline your daily workflows and increase the impact of your work. If you’re keen to future-proof your business analytics career and build highly sought-after GenAI skills that will revolutionize how you work straight away, enroll today!

Syllabus

Course 1: Generative AI: Introduction and Applications
Course 2: Generative AI: Prompt Engineering Basics
Course 3: Generative AI: Revolutionizing Business Analysis Techniques

Courses

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9 hours 16 minutes
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As generative AI (GenAI) reshapes workplaces and job roles, using it effectively is now essential. Prompt engineering is the key to directing GenAI models and refining their output for desired results. This course is for professionals, executives, students, and AI enthusiasts ready to harness prompt engineering to unlock tools like ChatGPT. You’ll learn practical techniques, structured methods, and best practices for crafting strong prompts. Explore zero-shot and few-shot prompting to boost reliability and output quality. Discover advanced methods such as the Interview Pattern, Chain-of-Thought, and Tree-of-Thought to produce accurate, context-aware responses. Hands-on labs and projects provide experience with multimodal prompting, the playoff method, and image generation. You’ll practice blending text and visuals and evaluating AI outputs for precision and usefulness. Podcasts, dialogues, and discussions link theory to real-world scenarios, while expert insights highlight strategies for effective prompt use. A final project and graded assessments ensure you can apply these techniques with confidence, leaving you with practical, job-ready skills. Hear from practitioners about the techniques and artistry behind writing impactful prompts. Enroll today to master prompt engineering and unlock GenAI’s potential.
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8 hours 6 minutes
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This course is designed for everyone—professionals, executives, students, and enthusiasts—interested in learning about generative AI and leveraging its capabilities in their work and lives. It is your first step toward understanding the power of generative AI, driven by models such as large language models (LLMs). In this course, you will learn the fundamentals and evolution of generative AI, with additional readings and expert insights offering a deeper view of its history and advancements. You will explore its capabilities across text, image, audio, video, virtual worlds, code, and data, with key takeaways and enhanced summaries at the end of each section to reinforce learning. You will understand the applications of generative AI in industries such as IT, finance, healthcare, education, entertainment, and human resources. You will also discover the features of popular tools and models, including GPT, DALL-E, Stable Diffusion, and Synthesia. Hands-on labs provide opportunities to practice using IBM Generative AI Classroom and tools such as ChatGPT. You will also hear from industry practitioners sharing real-world insights. Interactive activities, podcasts, and scenario-based exercises help you apply concepts, while a final practical project consolidates your skills by generating and refining outputs across multiple formats.
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10 hours 5 minutes
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Ready to take your business analysis skills up a gear? This course teaches you how to leverage the power of generative AI (GenAI) to work smarter, faster, and more effectively in business analysis. During the course, you'll build the hands-on skills you need to automate time-consuming tasks, enhance your analysis with AI-driven insights, and create clearer, more effective deliverables. Through real-world scenarios, you'll learn how to integrate AI into your existing tools and workflows, craft high-quality prompts for business-specific challenges, and address AI issues such as data privacy and organizational change. The course is ideal for business analysts, requirements analysts, and process specialists looking to enhance their workflows with AI, as well as data analysts, project managers, product owners, and BI professionals involved in business analysis. No prior AI experience is needed, but a basic understanding of business analysis concepts will help you get the most out of the course. Whether you want to boost productivity, improve stakeholder communication, or stay ahead in a rapidly evolving field, this course gives you the tools and confidence to lead with AI. Enroll today!