Generative AI for Product Managers

IBM via Coursera Specialization

Go to class Write review

Details

Go to class

Provider

Coursera Specialization
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Duration & workload

12 weeks, 3 hours a week

Found in

Overview

Coursera Flash Sale

40% Off Coursera Plus for 3 Months!

Grab it

Be it task automation or user experience personalization, generative AI is revolutionizing how we design and develop products. This specialization will help Product Managers, new and experienced, to become well-versed with generative AI and gain insights on how to leverage this technology to their advantage. The specialization begins with how to distinguish generative AI from discriminative AI. You’ll delve into real-world generative AI use cases and explore popular generative AI models and tools for text, code, image, audio, and video generation. Next, you will master generative AI prompts engineering concepts for real-world business uses. Learn about prompt techniques like zero-shot and few-shot, various prompt engineering approaches, and tools including IBM Watsonx and Spellbook. Explore specific generative AI techniques and processes that product managers can use to deliver better products in shorter timeframes. Gain hands-on experience through labs and a final project with generative platforms, tools, and generative AI techniques. You will also apply product management techniques. Learn how you can harness the power of generative AI to improve your ability to launch and deliver products that delight. You will also review successful AI product development case studies. You’ll also explore ethical concerns, necessary for gaining confidence from leadership for your work. Enroll now and gain skills that show you’re ready to harness the power of generative AI.

Syllabus

Course 1: Generative AI: Introduction and Applications
Course 2: Generative AI: Prompt Engineering Basics
Course 3: Product Management: Building AI-Powered Products
Course 4: Generative AI: Supercharge Your Product Management Career

Courses

0 reviews
9 hours 16 minutes
View details

As generative AI (GenAI) reshapes workplaces and job roles, using it effectively is now essential. Prompt engineering is the key to directing GenAI models and refining their output for desired results. This course is for professionals, executives, students, and AI enthusiasts ready to harness prompt engineering to unlock tools like ChatGPT. You’ll learn practical techniques, structured methods, and best practices for crafting strong prompts. Explore zero-shot and few-shot prompting to boost reliability and output quality. Discover advanced methods such as the Interview Pattern, Chain-of-Thought, and Tree-of-Thought to produce accurate, context-aware responses. Hands-on labs and projects provide experience with multimodal prompting, the playoff method, and image generation. You’ll practice blending text and visuals and evaluating AI outputs for precision and usefulness. Podcasts, dialogues, and discussions link theory to real-world scenarios, while expert insights highlight strategies for effective prompt use. A final project and graded assessments ensure you can apply these techniques with confidence, leaving you with practical, job-ready skills. Hear from practitioners about the techniques and artistry behind writing impactful prompts. Enroll today to master prompt engineering and unlock GenAI’s potential.
0 reviews
8 hours 6 minutes
View details

This course is designed for everyone—professionals, executives, students, and enthusiasts—interested in learning about generative AI and leveraging its capabilities in their work and lives. It is your first step toward understanding the power of generative AI, driven by models such as large language models (LLMs). In this course, you will learn the fundamentals and evolution of generative AI, with additional readings and expert insights offering a deeper view of its history and advancements. You will explore its capabilities across text, image, audio, video, virtual worlds, code, and data, with key takeaways and enhanced summaries at the end of each section to reinforce learning. You will understand the applications of generative AI in industries such as IT, finance, healthcare, education, entertainment, and human resources. You will also discover the features of popular tools and models, including GPT, DALL-E, Stable Diffusion, and Synthesia. Hands-on labs provide opportunities to practice using IBM Generative AI Classroom and tools such as ChatGPT. You will also hear from industry practitioners sharing real-world insights. Interactive activities, podcasts, and scenario-based exercises help you apply concepts, while a final practical project consolidates your skills by generating and refining outputs across multiple formats.
0 reviews
10 hours 2 minutes
View details

As generative AI disrupts every business and industry, the product manager’s role is also constantly transforming. This course enables product managers to expand their skill sets and give them an edge in their careers by leveraging AI. For example, an AI product manager must understand generative AI tools and models, ethical considerations, and their practical application over and above product management skills. This course demonstrates how you can use generative AI tools, frameworks, and platforms to significantly increase or “supercharge” your overall product management effectiveness. You will learn to harness the power of Generative AI to improve your ability to ideate, design, develop, launch, and deliver products that are a customer’s delight while keeping ethical considerations in mind. Throughout this course, you will apply the concepts learned in hands-on labs and a final project. You will use Generative AI tools and models like ChatGPT, DALL-E, Gemini, CoPilot, etc. Enroll now and be part of that niche group of AI-enabled product managers!
0 reviews
8 hours 41 minutes
View details

Generative AI is transforming how businesses operate. According to a McKinsey survey, over 78% of organizations are implementing AI, making its impact undeniable. Netflix’s AI-driven recommendations feature is one such example. With companies leaning to develop AI-powered products, the AI product manager role is becoming increasingly critical. This course covers the AI product manager’s role in managing product lifecycles with AI. You will learn about the AI process and how to balance traditional and AI skills, build the right team, and communicate with stakeholders. You will also explore common challenges and reasons for AI project failures. Next, you will learn about the AI product development stages and product management phases. You will also understand AI’s impact across industries and review real-world use cases, commercialization strategies, and future trends. Throughout this short self-paced course, you will be presented with instructional guidance through videos followed by hands-on labs to practice what you learn. You will also complete a final project to showcase your AI product manager skills. Enroll now to master AI product management!