Coursera Plus Annual is 40% Off — Ends July 6.

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Trailhead

Discover Interaction Studio

Salesforce via Trailhead

Go to class Write review
DataCamp Ad

PowerBI Data Analyst - Create visualizations and dashboards from scratch

Learn More → Coursera Ad

Learn AI, Data Science & Business — Earn Certificates That Get You Hired

Learn More →

Overview

Google, IBM & Meta Certificates – 40% Off
One plan covers every Professional Certificate on Coursera.
Unlock All Certificates
Learn about real-time personalization and interaction management using Interaction Studio.
  • Take the consumer experience to the next level with real-time interaction management.
  • Discover real-time personalization and interaction management and prep for implementation.

Syllabus

  • Marketing Cloud Personalization Basics
    • Learn About Marketing Cloud Personalization
    • Navigate the MCP Platform
    • Use MCP Recommendations
    • Work with Reports in MCP
    • Explore Global Goals and Filters
  • Ethical Data Use in Personalization
    • Explore Ethical Use Principles and Best Practices in Personalization
    • Strike the Right Balance with Cross-Channel Behavioral Messaging
  • Implementation of Marketing Cloud Personalization
    • Prepare for a Successful Implementation
    • Consider the Scope of Your Implementation

Tags

Reviews

Start your review of Discover Interaction Studio

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.