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Discover Interaction Studio

Salesforce via Trailhead

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Overview

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Learn about real-time personalization and interaction management using Interaction Studio.
  • Take the consumer experience to the next level with real-time interaction management.
  • Discover real-time personalization and interaction management and prep for implementation.

Syllabus

  • Marketing Cloud Personalization Basics
    • Learn About Marketing Cloud Personalization
    • Navigate the MCP Platform
    • Use MCP Recommendations
    • Work with Reports in MCP
    • Explore Global Goals and Filters
  • Ethical Data Use in Personalization
    • Explore Ethical Use Principles and Best Practices in Personalization
    • Strike the Right Balance with Cross-Channel Behavioral Messaging
  • Implementation of Marketing Cloud Personalization
    • Prepare for a Successful Implementation
    • Consider the Scope of Your Implementation

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