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Salesforce Marketing Cloud Integration Essentials

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Overview

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Did you know that 73% of marketing automation failures stem from poor CMS integration? This Short Course was created to help Marketing professionals accomplish seamless CMS-to-SFMC data synchronization with API-driven workflows. By completing this course, you'll be able to build reliable integrations that trigger personalized campaigns from website events — starting the next day at work. By the end of this course, you will be able to: - Apply SFMC REST API calls to insert CMS event data into data extensions and trigger Journey Builder entry events - Analyze data extension schema mapping to ensure subscriber attributes align with dynamic content requirements - Evaluate automation and consent controls to confirm workflows meet security standards This course is unique because it combines hands-on Postman API testing with real Drupal-to-SFMC integration scenarios. To be successful, you should have a background in web development and marketing automation platforms.

Syllabus

  • Module 1: SFMC REST API Implementation
    • Master the foundational skills for connecting CMS platforms to Salesforce Marketing Cloud through REST API implementation.
  • Module 2: Data Extension Schema Analysis
    • Analyze and align data mapping strategies between CMS platforms and SFMC data extensions for successful personalization.
  • Module 3: Automation Security & Compliance Evaluation Automation Security & Compliance Evaluation
    • Evaluate and secure automated marketing workflows to ensure CMS-to-SFMC integrations meet security standards and regulatory compliance requirements.

Taught by

Hurix Digital

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