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Trailhead

Optimize Data, Audiences, and Digital Advertising

Salesforce via Trailhead

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Overview

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Learn how advertising solutions can help you discover new customers, reach the right audiences, and improve ad spend.
  • Build a successful digital advertising strategy with an audience-based approach.
  • Learn how to set up and start using Advertising Studio functionality.
  • Use AI to target ads, identify new audiences, and track performance.
  • Use customer data to create personalized, engaging experiences.
  • Take the consumer experience to the next level with real-time interaction management.

Syllabus

  • Digital Advertising Transformed with Customer Data
    • Learn About Audience-First Digital Advertising
    • Use Your Own Data to Acquire New Customers
    • Use Advertising to Connect with Existing Customers
  • Marketing Cloud Advertising Implementation
    • Set Up Marketing Cloud Advertising
    • Use Advertising Audiences
    • Capture Leads in Marketing Cloud Advertising
    • Combine Journey Builder and Advertising
    • Assemble the Pieces
  • Customer Data for Marketers
    • Learn the Evolution of Marketing Data
    • Explore Types of Customer Data
    • Organize and Analyze Your Data

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