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Coursera

Strategy For A YouTube Show For A Personal Brand

via Coursera

Overview

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In this course, you'll learn how to create a strategy for a social media show like a podcast or a YouTube show. You'll learn about content publishing schedule, monetization strategies, deciding on whether to do it on your own or with a co-host, and whether to have guests or not. We will also touch on the kind of content to create, and whether it should be news-like content or evergreen content, and how that impacts your marketing efforts. By the end of the course, you'll have a solid strategy for how to create the content, how frequently, what topics to cover, and how to create the content in an efficient and a productive way.

Syllabus

  • Show to boost your personal branding
  • Show strategy
  • Content outsourcing and reuse

Taught by

Alex Genadinik

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