Overview
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Build practical skills in publicity, public relations, personal branding, and reputation management to increase visibility and establish credibility for yourself or a business. You’ll learn how to write and promote press releases, earn media and podcast appearances, build a strong personal brand, manage your online reputation, and use websites, SEO, and YouTube to expand your reach.
By the end of the Specialization, you’ll have a practical toolkit for generating publicity, strengthening your brand, and building a more authoritative online presence.
Syllabus
- Course 1: Press Coverage, Publicity And Public Relations
- Course 2: Press Release Writing & Press Release Promotion For Traffic
- Course 3: How I Got 50+ Podcast Appearances Using RadioGuestList
- Course 4: Vibe Coding To Create An SEO-Optimized Website
- Course 5: 2026 Personal Branding - Path To Top-1% Personal Brand
- Course 6: Strategy For A YouTube Show For A Personal Brand - 2026
- Course 7: Online Reputation Management For Personal Brand Or Business
Courses
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In this course, you'll learn how to create a strategy for a social media show like a podcast or a YouTube show. You'll learn about content publishing schedule, monetization strategies, deciding on whether to do it on your own or with a co-host, and whether to have guests or not. We will also touch on the kind of content to create, and whether it should be news-like content or evergreen content, and how that impacts your marketing efforts. By the end of the course, you'll have a solid strategy for how to create the content, how frequently, what topics to cover, and how to create the content in an efficient and a productive way.
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Create an ideal reputation for your online presence that will impress potential employers, business contacts or social connections who look you up online. Learn how to use Google SEO and reputable and authoritative sites to fill up the first 10 or 20 results of Google searches with listings that make you look like an amazing professional. This will help you impress potential business or personal contacts and make an amazing first impression. If you have a non-existing online reputation, or if it is mediocre, both of these cases turn people off. But by the time you finish this course and complete all the things suggested in the course, you will have a brilliant looking online reputation when people search for your name. You will impress people, and they will want to deal more with you, either on a personal level or in business - all because you will seem like a person of higher value. Sign up for the course today and begin creating a fantastic online reputation for yourself. NEWÂ SECTIONÂ ONÂ ONLINE REPUTATIONÂ MANAGEMENTÂ WITHÂ LINKEDIN IÂ recently added a section for how to create a LinkedIn profile that helps your online reputation management because for most people, their LinkedIn profile is one of the first results that comes up when people search for their name. This section will walk you through every step of creating an amazing LinkedIn profile that will positively reinforce your online reputation and personal brand. INSTRUCTOR BACKGROUND I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 1,000,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and IÂ would love to help you. IÂ have created a personal brand through my online reputation management and in this course, I show you how you can work on your online reputation management by yourself and without hiring any firms or freelancers. Invest in your future. Enroll now.
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Learn to grow your personal brand, become an influencer in your niche, become your own boss, and gain financial independence and the rest of your career! Once you achieve this, you will have the foundation to position yourself as a thought leader in your industry. After that, this course will teach you how to create your "pedestal" which will give you the authority that would give you: Real brand exposure for branding yourself as a respected influencer Credibility and trust Peer recognition, respect, and acceptance Once you have peer respect and industry recognition, you are a thought leader. After that, your job is to keep working on your personal brand to inch your way closer to the very top of thought leadership in your business field until you become the top influencer in your industry. This course will walk you through each step of the process, help you create a plan for success that is a good fit for your unique situation, and show you the most common paths to success for self-branded businesses. Sign up now. This course will help you stop struggling with branding yourself, finally get the traffic, sales, and recognition you have been craving. NEW: PERSONAL BRANDING WITH LINKEDIN AND ONLINE REPUTATION MANAGEMENT A recent addition to the course is how to create a LinkedIn profile that helps your personal branding. Your LinkedIn profile is one of the first pages that come up when people search Google for your name when they look you up. So it is very important to have a professional LinkedIn profile, and we cover that in this course. I'll also show you personal branding strategies to appear as a top professional when someone searches for your name on Google. INSTRUCTOR BACKGROUND I've been an entrepreneur for 20 years, have coached 1,000+ entrepreneurs in person, taught 1,000,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you. I am an expert growth marketer and I myself have grown my personal brand and become an influencer in my niche. I create winning marketing strategies for my clients all the time. Now it is your turn to focus on your personal branding and gain the recognition you deserve. RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students. 2) I feel a responsibility to make sure that students get their money's worth from the course. Invest in your future. Enroll now.
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I'll walk you through the exact steps I used to get over 50 radio and podcast appearances in one year, in which I promoted my own, so you can do the exact same thing. I'll walk you through every step of my strategy, from showing you how to sign up for RadioGuestList to pitch radio and podcast hosts, to generating the maximum amount of traffic once you are already on the show. WHY THIS COURSE WILL BE AMAZING FOR YOUR BUSINESS Every podcast appearance will come with a blog post and a link to your website, which helps your SEO You will get actual clients from the listeners of these shows You will grow your brand and establish yourself as a celebrity in your niche You will drive traffic to your website and products SIGN UP FOR THE COURSE AND START GETTING AMAZING PUBLICITY AND SEO Sign up for the course now, and start getting publicity for your business as early as tomorrow with these very proven and effective strategies that I personally have been using to grow my business in an amazing way, for free. I didn't have to hire anyone or pay anyone to get so much publicity. Invest in your future! Enroll in the course now.
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START GETTING PUBLICITY WITHIN THE FIRST WEEK OF GETTING THIS COURSE - THESE STRATEGIES WORK! Recently updated to include more lectures: How to write better headlines that increase click-through rates 10 actionable strategies to get press coverage as early as this week Press release example and template Case study of how one of my clients got millions of website visitors from publicity OVER 2,000 DELIGHTED STUDENTS HAVE TAKEN THIS PUBLIC RELATIONS COURSE INSTRUCTOR BACKGROUND I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 1,000,000+ students, impacted millions of entrepreneurs worldwide creating 6- and 7-figure businesses in the process, and I would love to help you. MAIN STRATEGIES IN THE COURSE Learn Actionable strategies to get publicity you can begin implementing on day one. This course will teach you how to get publicity (PR) and press coverage for your business from podcasts, radio shows, books, industry publications, and even celebrities. The first part of the course gives you actionable strategies to get publicity and to position your business to naturally get more PR exposure by being more exciting. I share many advanced tactics for generating publicity and press coverage for your business.  In the second part of the course I show you practical tips for how to get publicity in various types of media, and how to pitch journalists, radio show hosts and podcasters to get them to invite you on their shows. In the third part of the course, I interview my client who has gone on to use the publicity strategies I taught him to get publicity and exposure to millions of people! In addition to the course lectures, you get my help and advice! You can start discussions and message me with private questions about your publicity or public relations questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you. RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students. 2) I feel a responsibility to make sure that students get their money's worth from the course. Invest in your future. Enroll now.
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Use Atoms AI to build a complete, production-ready website through natural language prompts, no code, no developer, no hassle. Then you'll apply a full technical SEO audit to your site: adding schema markup for rich snippets, fixing page speed and Core Web Vitals, setting up your sitemap and robots.txt, and structuring your content for Google crawlers. Whether you're launching a business site, a coaching page, or a product landing page, this course gives you the tools to build fast and rank faster. Who this is for: Non-technical founders, bloggers, and online entrepreneurs who want to build and rank a website using AI.
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Write and submit a press release in one day, and get it distributed in only one or two additional days! This course is a full walk-through where you will learn how to: Write your own press release (I show you how to write it line by line) Submit your press release to major news publications Gain authority in AIÂ LLMs and Google HOW PRESSÂ RELEASESÂ HELPÂ YOU You will get these benefits: SEOÂ boost from the extra links you get and overall activity around your brand Traffic to your website Sales from the immediate traffic and long-term sales from getting the boost in SEOÂ ranking COURSEÂ YOUÂ CANÂ COMPLETEÂ ANDÂ IMPLEMENTÂ INÂ THEÂ NEXTÂ 3 DAYS The press release is only 1 page long. I'll walk you through writing it line by line and you can have it ready right away. Submitting the press release is also a quick process - no more than 30 minutes. Waiting for the press release to be distributed can take one or two days and you are done. Invest in yourself. Enroll now.
Taught by
Alex Genadinik